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The Surprising Secrets of America's Wealthy
Critics' Opinion:
Readers' Opinion:
First Published:
Oct 1996, 258 pages
Paperback:
Sep 1998, 255 pages
The incredible national bestseller that is changing people's lives -- and
increasing their net worth!
Can You Spot The Millionaire Next Door?
Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....
Chapter One:
Meet The Millionaire Next Door
These people cannot be millionaires! They don't look like millionaires, they don't
dress like millionaires, they don't eat like millionaires, they don't act like
millionaires -- they don't even have millionaire names. Where are the millionaires who
look like millionaires?
The person who said this was a vice president of a trust department. He made these
comments following a focus group interview and dinner that we hosted for ten
first-generation millionaires. His view of millionaires is shared by most people who are
not wealthy. They think millionaires own expensive clothes, watches, and other status
artifacts. We have found this is not the case.
As a matter of fact, our trust officer friend spends significantly more
for his suits than the typical American millionaire. He also wears a $5,000 watch. We know
from our surveys that the majority of ...
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