MLA Gold Award Site

Trick or Treat? How Food Companies (and Grocery Stores) Get You to Buy: Background information when reading Salt Sugar Fat

Summary |  Excerpt |  Reviews |  Beyond the Book |  Readalikes |  Genres & Themes |  Author Bio

Salt Sugar Fat

How the Food Giants Hooked Us

by Michael Moss

Salt Sugar Fat
  • Critics' Opinion:

    Readers' Opinion:

     Not Yet Rated
  • First Published:
    Feb 2013, 480 pages
    Paperback:
    Feb 2014, 480 pages

  • Rate this book


Book Reviewed by:
Poornima Apte

Buy This Book

About this Book

Beyond the Book:
Trick or Treat? How Food Companies (and Grocery Stores) Get You to Buy

Typical grocery storeEver wonder why there are so many varieties of Coke? Even the most basic grocery store can boast that it carries Coca Cola Classic, Cherry Coke, Diet Coke, Coca-Cola Zero and maybe even Vanilla Coke. Years ago, the company promised that by 2015 it would have a thousand varieties of Coke all over the world. Whether that promise comes to fruition or not, there's a very simple reason for all that product diversification over and above different people's tastes and preferences, and that is shelf space. "The main point of generating product line extensions is to win more space on the shelf. Store managers will only give so much room to any one product, no matter how briskly it is selling," says Michael Moss in Salt Sugar Fat, "Adding new flavors and colors creates new products that get their own space, and the more likely shoppers are to see a brand, the more likely they are to buy it." Which explains Coke and Pepsi with all their "lemons and limes and vanillas."

Supermarkets are ...

Members Only

BookBrowse's reviews and backstories are a members-only benefit. Full information is available on books for a limited time when they are featured as "Editor's Choices" - but that time has now elapsed for this book.

Join Today


Member Login


Library Patrons

Support BookBrowse

Become a Member and discover books that entertain, engage & enlighten!

Join Today!

Book Discussion
Book Jacket
Victoria
by Daisy Goodwin

"A hit…The research is impeccable, the attention to detail, perfect." - The Sunday Mirror (UK)

About the book
Join the discussion!

First Impressions

  • Book Jacket

    Lillian Boxfish Takes a Walk
    by Kathleen Rooney

    "Effervescent with verve, wit, and heart" - Booklist, starred review

    Read Member Reviews

Win this book!
Win No Man's Land

No Man's Land
by Simon Tolkien

Inspired by the experiences of his grandfather, J. R. R. Tolkien, during World War I.

Enter

Editor's Choice

  • Book Jacket: Homesick for Another World
    Homesick for Another World
    by Ottessa Moshfegh
    The frizzy, freaky, funky, and frazzled all pile on in this much anticipated short story collection ...
  • Book Jacket: Conclave
    Conclave
    by Robert Harris
    Although best known for his fact-based historical thrillers, in Conclave, best-selling author Robert...
  • Book Jacket: Conclave
    Conclave
    by Robert Harris
    Although best known for his fact-based historical thrillers, in Conclave, best-selling author Robert...

Word Play

Solve this clue:

H W S W T Devil S H A L S

and be entered to win..

Books that     
entertain,
     engage

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.