When you hear the term "book club" what image comes to mind? Many readers not in one see them as social groups more interested in gossiping than discussing the book at hand, an impression that is often perpetuated in the media at large.
BookBrowse has been researching readers and book clubs for more than 15 years, so we knew that this perception wasn't accurate, but we didn't have hard numbers to prove the case. So, over the past 18 months we set out to find out exactly what's going on in book clubs, gathering responses from over 5,000 people through two surveys. We've recently published the findings in a report which we've titled "The Inner Lives of Book Clubs" because it's the first report to really get to the heart of the book club experience. And what it shows is that the perception that many have of book clubs is vastly different to reality.
