BookBrowse has a new look! Learn more about the update here.

Reviews of New World, Inc. by John Butman

New World, Inc. by John Butman, Simon Targett

New World, Inc.

The Making of America by England's Merchant Adventurers

by John Butman, Simon Targett
  • BookBrowse Review:
  • Critics' Consensus:
  • First Published:
  • Mar 20, 2018
  • Rate this book

  • Buy This Book

About This Book

Book Summary

Three generations of English merchant adventurers--not the Pilgrims, as we have so long believed--were the earliest founders of America. Profit-not piety-was their primary motive.

Some seventy years before the Mayflower sailed, a small group of English merchants formed "The Mysterie, Company, and Fellowship of Merchant Adventurers for the Discovery of Regions, Dominions, Islands, and Places Unknown," the world's first joint-stock company. Back then, in the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial, and political problems. Struggling with a single export - woolen cloth - the merchants were forced to seek new markets and trading partners, especially as political discord followed the straitened circumstances in which so many English people found themselves.

At first they headed east, and dreamed of Cathay-China, with its silks and exotic luxuries. Eventually, they turned west, and so began a new chapter in world history. The work of reaching the New World required the very latest in navigational science as well as an extraordinary appetite for risk. As this absorbing account shows, innovation and risk-taking were at the heart of the settlement of America, as was the profit motive. Trade and business drove English interest in America, and determined what happened once their ships reached the New World.

The result of extensive archival work and a bold interpretation of the historical record, New World, Inc. draws a portrait of life in London, on the Atlantic, and across the New World that offers a fresh analysis of the founding of American history. In the tradition of the best works of history that make us reconsider the past and better understand the present, Butman and Targett examine the enterprising spirit that inspired European settlement of America and established a national culture of entrepreneurship and innovation that continues to this day.

The Prequel to the Pilgrims

On May 6, 1621, the Mayflower returned to England from the fledgling American colony of New Plymouth. In the eight months since the little ship left the English coast behind, the seventy investors that had bankrolled the voyage--mostly London merchants--had not received a scrap of news about the fate of their venture. Now, as the ship's master, Christopher Jones, eased the Mayflower into its dockage at Rotherhithe, an ancient landing place two miles down the Thames from London that had become a huddle of boatyards, sailors' cottages, and merchants' warehouses, the financial backers eagerly awaited news about the one thing they cared about most: what saleable cargo the ship had brought back from the New World. Perhaps it carried oak timbers for shipbuilding and barrel-making. Perhaps it contained cedar, which was much prized for the construction of exquisite dining-room furniture. Perhaps there might be great bundles of sassafras, ...

Membership Advantages
  • Reviews
  • "Beyond the Book" articles
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $45 for 12 months or $15 for 3 months.
  • More about membership!

Reviews

BookBrowse Review

BookBrowse

When we think about the founding of America, we typically envision Pilgrims in black garb and boxy hats, sailing bravely to an untouched landscape where they could worship free from persecution. Yet as John Butman and Simon Targett show in New World, Inc., the Pilgrims were far from being trailblazing colonists. The authors bring to life forgotten and overlooked explorers and they demonstrate that profit, not religious freedom, acted as the driving force for colonization.

With a conversational tone the authors bring a much-needed perspective to the accepted mythology around America's founding. It may not line up with exactly what we were taught as schoolchildren, but it's a story about people seeking prosperity—American through and through...continued

Full Review (726 words)

This review is available to non-members for a limited time. For full access, become a member today.

(Reviewed by Rose Rankin).

Media Reviews

Library Journal
Starred Review. This engrossing history of adventure and innovation, disclosing the true motive for America's founding, will appeal to all readers.

Kirkus Reviews
A lively and illuminating revisionist history.

Publishers Weekly
Butman and Targett are fluent storytellers with an eye for detail.

Author Blurb Antoine Van Agtmael, author of The Smartest Places on Earth
New World Inc paints a fascinating portrait of personal daring and bold risk taking, of deceit and court intrigue, of murder, greed, loss of life, cunning, disappointment and unexpected success. It is a captivating read.

Author Blurb Bhu Srinivasan, author of Americana: A 400-Year History of American Capitalism
Skillfully told, this compelling book elevates the overlooked economic motivations behind the first American settlements to their proper place in history.

Author Blurb Bhu Srinivasan, author of Americana: A 400-Year History of American Capitalism
Skillfully told, this compelling book elevates the overlooked economic motivations behind the first American settlements to their proper place in history.

Author Blurb Larrie D. Ferreiro, author of Brothers at Arms: American Independence and the Men of France and Spain Who Saved It
Part business history, part swashbuckling adventurer's tale, New World Inc shows us that America was founded, not as an idealistic city upon a hill, but as the result of intense competition between well-funded companies looking to capitalize on the Next Big Thing ... A fascinating read.

Author Blurb Liaquat Ahamed, author of the Pulitzer Prize winning Lords of Finance
Brilliantly researched and vividly told, New World Inc will give you a totally new perspective on the history of the founding of this country.

Reader Reviews

Membership Advantages
  • Reviews
  • "Beyond the Book" articles
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $45 for 12 months or $15 for 3 months.
  • More about membership!

Beyond the Book



Elizabeth I and Royal Intrigues

Elizabeth I was a cautious but crucial supporter of the initial English voyages to the Americas, where merchants and explorers hoped to develop lucrative trade routes, as described in New World, Inc.

Queen Elizabeth was one of the most competent monarchs of the early modern period, and she led England through the transition from minor kingdom to world power. She is rightly regarded as one of England's finest rulers, but it didn't start out that way. In fact, her coronation seemed extremely unlikely when she was young.

Princess Elizabeth I The daughter of Henry VIII and Anne Boleyn, she was removed from the succession shortly after her mother's execution. Henry's obsession with fathering a male heir eventually resulted in a son, and so Elizabeth's ...

This "beyond the book" feature is available to non-members for a limited time. Join today for full access.

Membership Advantages
  • Reviews
  • "Beyond the Book" articles
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $45 for 12 months or $15 for 3 months.
  • More about membership!

Read-Alikes

Read-Alikes Full readalike results are for members only

If you liked New World, Inc., try these:

  • In Search of a Kingdom jacket

    In Search of a Kingdom

    by Laurence Bergreen

    Published 2022

    About this book

    More by this author

    In this grand and thrilling narrative, the acclaimed biographer of Magellan, Columbus, and Marco Polo brings alive the singular life and adventures of Sir Francis Drake, the pirate/explorer/admiral whose mastery of the seas during the reign of Queen Elizabeth I changed the course of history.

  • Barkskins jacket

    Barkskins

    by Annie Proulx

    Published 2017

    About this book

    More by this author

    From Annie Proulx - the Pulitzer Prize-­ and National Book Award - winning author of The Shipping News and Brokeback Mountain, comes her masterwork: an epic, dazzling, violent, magnificently dramatic novel about the taking down of the world's forests.

We have 7 read-alikes for New World, Inc., but non-members are limited to two results. To see the complete list of this book's read-alikes, you need to be a member.
Search read-alikes
How we choose read-alikes
Membership Advantages
  • Reviews
  • "Beyond the Book" articles
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $45 for 12 months or $15 for 3 months.
  • More about membership!

Become a Member

Join BookBrowse today to start
discovering exceptional books!
Find Out More

Top Picks

  • Book Jacket: The Briar Club
    The Briar Club
    by Kate Quinn
    Kate Quinn's novel The Briar Club opens with a murder on Thanksgiving Day, 1954. Police are on the ...
  • Book Jacket: Bury Your Gays
    Bury Your Gays
    by Chuck Tingle
    Chuck Tingle, for those who don't know, is the pseudonym of an eccentric writer best known for his ...
  • Book Jacket: Blue Ruin
    Blue Ruin
    by Hari Kunzru
    Like Red Pill and White Tears, the first two novels in Hari Kunzru's loosely connected Three-...
  • Book Jacket: A Gentleman and a Thief
    A Gentleman and a Thief
    by Dean Jobb
    In the Roaring Twenties—an era known for its flash and glamour as well as its gangsters and ...

BookBrowse Book Club

Book Jacket
The 1619 Project
by Nikole Hannah-Jones
An impactful expansion of groundbreaking journalism, The 1619 Project offers a revealing vision of America's past and present.
Book Jacket
Lady Tan's Circle of Women
by Lisa See
Lisa See's latest historical novel, inspired by the true story of a woman physician from 15th-century China.

Members Recommend

  • Book Jacket

    The Very Long, Very Strange Life of Isaac Dahl
    by Bart Yates

    A saga spanning 12 significant days across nearly 100 years in the life of a single man.

Wordplay

Solve this clue:

L T C O of the B

and be entered to win..

Win This Book
Win Smothermoss

Smothermoss by Alisa Alering

A haunting, imaginative, and twisting tale of two sisters and the menacing, unexplained forces that threaten them and their rural mountain community.

Enter