BookBrowse Reviews New World, Inc. by Simon Targett, John Butman

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New World, Inc.

The Making of America by England's Merchant Adventurers

by Simon Targett, John Butman

New World, Inc. by Simon Targett, John Butman X
New World, Inc. by Simon Targett, John Butman
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  • Published:
    Mar 2018, 432 pages

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Book Reviewed by:
Rose Rankin

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About this Book



An action-filled account of the merchants and adventurers who first catalyzed English colonization of America.

When we think about the founding of America, we typically envision Pilgrims in black garb and boxy hats, sailing bravely to an untouched landscape where they could worship free from persecution. Yet as John Butman and Simon Targett show in New World, Inc., the Pilgrims were far from being trailblazing colonists. The authors bring to life forgotten and overlooked explorers and they demonstrate that profit, not religious freedom, acted as the driving force for colonization.

The authors begin by describing England in the mid-sixteenth century—politically unstable, experiencing extreme inequalities of wealth, and suffering from economic setbacks. In particular, the woolen cloth trade that had been the country's lifeblood was threatened by England's loss of Calais. The port town of Calais in the north of France had been England's trading entrepôt with the continent from 1347 when...

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