Mr. Welch offers knowing descriptions of dilemmas and problems that are all too common in American business life, and he proposes a few ideas for solving them.
Jack Welch knows how to win. During his forty-year career at General
Electric, he led the company to year-after-year success around the globe, in
multiple markets, against brutal competition. His honest, be-the-best style of
management became the gold standard in business, with his relentless focus on
people, teamwork, and profits.
Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics.
Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job.
Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success.
Welch begins Winning with an introductory section called "Underneath It All," which describes his business philosophy. He explores the importance of values, candor, differentiation, and voice and dignity for all.
The core of Winning is devoted to the real "stuff" of work. This main part of the book is split into three sections. The first looks inside the company, from leadership to picking winners to making change happen. The second section looks outside, at the competition, with chapters on strategy, mergers, and Six Sigma, to name just three. The next section of the book is about managing your career -- from finding the right job to achieving work-life balance.
Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed with personal anecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, and solutions to nuts-and-bolts problems that will change the way people think about work.
Mission and Values
So Much Hot Air About Something So Real
Bear with me, if you will, while I talk about mission and values.
I say that because these two terms have got to be among the most abstract, overused, misunderstood words in business. When I speak with audiences, Im asked about them frequently, usually with some level of panic over their actual meaning and relevance. (In New York, I once got the question Can you please define the difference between a mission and a value, and also tell us what difference that difference makes?) Business schools add to the confusion by having their students regularly write mission statements and debate values, a practice made even more futile for being carried out in a vacuum. Lots of companies do the same to their senior executives, usually in an attempt to create a noble-sounding plaque to hang in the company lobby.
Too often, these exercises end with a set of generic platitudes that do ...
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To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.
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