Stuffed takes up where Fast Food Nation left off. Echoing Jeffrey Wigand's whistle-blowing on the tobacco industry, Cardello, a food-industry insider, reveals how American food corporations and their marketing machines have spurred the obesity epidemic into our nation's most serious present-day crisis.
For almost thirty years, Hank Cardello worked for some of the largest food and beverage corporations in the world, helping companies like Coca-Cola, Anheuser-Busch, and General Mills find bigger and better ways to keep Americans within reach of one more carbonated beverage and a larger bag of chips.
Now, Cardello blows the lid off the food industry, offering an insider's account of how the boardroom decisions and marketing muscle of America's food giants have promoted the bottom line at the expense of consumer health and created the greatest health problem of our time. But Cardello's goal is not merely to scare people. Along with a discussion of questionable marketing practices, he puts forth a clear plan for making America's food healthier, showing that even in this bleak situation, the future holds a great deal of hope.
Provocative and groundbreaking, Stuffed is a sweeping critique of the food and beverage industry that highlights the money behind the calories and how the finances of food have overpowered the science of health.
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"The obesity epidemic in particular, he argues, is connected to food businesses that control 'almost everything the average American eats.'" - Publishers Weekly.
"This Big Brotherish approach raises a number of questions ... the subject of healthy food by ineluctable extension requires addressing environmental and agricultural policy issues, which Cardello avoids. Nonetheless, the point zings home: The food industry knows how to sell; now it has to sell the right thing." - Kirkus Reviews.
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After nearly three decades working as an executive in the food and beverage industry, Hank Cardello suffered a personal health crisis and dedicated himself to introducing healthier ingredients into mainstream food and beverages. He directs the Global Business Obesity Forum, the premier outlet for uniting the mainstream food industry and health scientists to advance solutions to the obesity crisis.
Doug Carr has worked as a journalist, editor, and author for more than thirty years, writing for publications such as Business Week, GQ, Popular Science, and Newsweek.
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