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The Catalyst by Jonah Berger

The Catalyst

How to Change Anyone's Mind

by Jonah Berger
  • BookBrowse Review:
  • Critics' Consensus (5):
  • Readers' Rating (1):
  • First Published:
  • Mar 10, 2020, 288 pages
  • Paperback:
  • Feb 2022, 288 pages
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Eliz

basic psychology
An interesting read for someone who has never taken a psychology class. If you haven't, I recommend this book. If you have taken a psychology class, you will be quite bored as the book focuses on basic psychological concepts. Pretty basic concepts but are useful in every application of life.
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Beyond the Book:
  Could COVID-19 Spark Lasting Change?

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