BookBrowse Reviews Big Vape by Jamie Ducharme

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Big Vape

The Incendiary Rise of Juul

by Jamie Ducharme

Big Vape by Jamie Ducharme X
Big Vape by Jamie Ducharme
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     Not Yet Rated
  • Published:
    May 2021, 336 pages

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Book Reviewed by:
Grace Graham-Taylor
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TIME reporter Jamie Ducharme's comprehensive study of Juul is a tale of unregulated tech and corporate greed.

In Big Vape, TIME reporter Jamie Ducharme studies the short but inflammatory history of Juul. Her comprehensive report, replete with testimonies and research, probes to what extent the company is responsible for widespread underage vaping. In the process she uncovers mistakes, recklessness and corporate greed, building up a picture of a business that, in many cases, prioritized profits over people.

The story of Juul begins like a familiar Silicon Valley success tale. In 2004, Adam Bowen and James Monsees, two bright but inexperienced young graduates, had an idea: to create a sophisticated, techy alternative to traditional smoking. After years of struggle and hard work perfecting their product, it catapulted them into stratospheric success. Had the story finished there, it would have had a happy ending. But when Juuls began showing up in high school classrooms, the company found itself...

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