Trivia: Bryant & May matches have been a household
name in Britain from the 1860s until the present. The
oldest surviving animated film is an advertisement for
Bryant & May matches from 1899 asking the audience to
donate one guinea so that the company can give a free
box of matches to every British soldier fighting in the
Boer War! Considering Fowler's background in the
film industry I wonder if this little piece of
silver-screen trivia influenced his choice of
Christopher Fowler's website.
This article was originally published in July 2005, and has been updated for the
March 2006 paperback release.
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