As befits such celebrity, there's nothing dingy about the staging, either, which features banks of swooping spotlights, sound systems pumping out rock anthems, and expensive pyrotechnics; each speaker is welcomed to the stage amid showers of sparks and puffs of smoke. These special effects help propel the audience to ever higher altitudes of excitement, though it also doesn't hurt that for many of them, a trip to Get Motivated! means an extra day off work: many employers classify it as job training. Even the United States military, where 'training' usually means something more rigorous, endorses this view; in San Antonio, scores of the stadium's seats are occupied by uniformed soldiers from the local Army base.
Technically, I am here undercover. Tamara Lowe, the self-described 'world's number one female motivational speaker', who along with her husband runs the company behind Get Motivated!, has been accused of denying access to reporters, a tribe notoriously prone to negativity thinking. Lowe denies the charge, but out of caution, I've been describing myself as a 'self-employed businessman' a tactic, I'm realising too late, that only makes me sound shifty. I needn't have bothered with subterfuge anyway, it turns out, since I'm much too far away from the stage for the security staff to be able to see me scribbling in my notebook. My seat is described on my ticket as 'premier seating', but this turns out to be another case of positivity run amok: at Get Motivated!, there is only 'premier seating', 'executive seating', and 'VIP seating'. In reality, mine is up in the nosebleed section; it is a hard plastic perch, painful on the buttocks. But I am grateful for it, because it means that by chance I'm seated next to a man who, as far as I can make out, is one of the few cynics in the arena an amiable, large-limbed park ranger named Jim, who sporadically leaps to his feet to shout 'I'm so motivated!' in tones laden with sarcasm. He explains that he was required to attend by his employer, the United States National Park Service, though when I ask why that organisation might wish its rangers to use paid work time in this fashion, he cheerily concedes that he has 'no fucking clue'.
Dr Schuller's sermon, meanwhile, is gathering pace. 'When I was a child, it was impossible for a man ever to walk on the moon, impossible to cut out a human heart and put it in another man's chest...the word "impossible" has proven to be a very stupid word!' He does not spend much time marshalling further evidence for his assertion that failure is optional: it's clear that Schuller, the author of Move Ahead with Possibility Thinking and Tough Times Never Last, but Tough People Do!, vastly prefers inspiration to argument. But in any case, he is really only a warm-up man for the day's main speakers, and within fifteen minutes he is striding away, to adulation and fireworks, fists clenched victoriously up at the audience, the picture of positive-thinking success.
It is only months later, back at my home in New York, reading the headlines over morning coffee, that I learn the news that the largest church in the United States constructed entirely from glass has filed for bankruptcy, a word Dr Schuller had apparently neglected to eliminate from his vocabulary.
* * *
For a civilisation so fixated on achieving happiness, we seem remarkably incompetent at the task. One of the best-known general findings of the 'science of happiness' has been the discovery that the countless advantages of modern life have done so little to lift our collective mood. The awkward truth seems to be that increased economic growth does not necessarily make for happier societies, just as increased personal income, above a certain basic level, doesn't make for happier people. Nor does better education, at least according to some studies. Nor does an increased choice of consumer products. Nor do bigger and fancier homes, which instead seem mainly to provide the privilege of more space in which to feel gloomy.
Excerpted from The Antidote by Oliver Burkeman. Copyright © 2012 by Oliver Burkeman. Excerpted by permission of Faber and Faber. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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