Yet as a general rule it's a whole lot easier to slap a health claim on a box of sugary cereal than on a raw potato or a carrot, with the perverse result that the most healthful foods in the supermarket sit there quietly in the produce section, silent as stroke victims, while a few aisles over in Cereal the Cocoa Puffs and Lucky Charms are screaming their newfound "whole-grain goodness" to the rafters. Watch out for those health claims.
*L. I. Lesser, C. B. Ebbeling, M. Goozner, D. Wypij, and D. S. Ludwig, "Relationship Between Funding Source and Conclusion Among Nutrition-Related Scientific Articles," PLoS Medicine, Vol. 4, No. 1, e5 doi:10.1371/journal. pmed.0040005.
Excerpted from In Defense of Food by Michael Pollan. Reprinted by arrangement with The Penguin Press, a member of Penguin Group (USA), Inc. Copyright (c) Michael Pollan, 2008.
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