With all the stories I have heard in the past few years from employees in companies around the world, Im convinced you cannot be too specific about values and their related behaviors.
And Its in the Backup
Clarity around values and behaviors is not much good unless it is backed up. To make values really mean something, companies have to reward the people who exhibit them and punish those who dont. Believe me, it will make winning easier.
I say that because every time we asked one of our high-performing managers to leave because he didnt demonstrate the valuesand we said as much publiclythe organization responded incredibly well. In annual surveys over a decade, employees would tell us that we were a company that increasingly lived its values. That made people even more committed to living them too. And as our employee satisfaction results improved, so did our financial results.
And Finally, Its in the Connection
A concrete mission is great. And values that describe specific behaviors are too. But for a companys mission and values to truly work together as a winning proposition, they have to be mutually reinforcing.
It seems obvious, doesnt it, that a companys values should support its mission, but its amazingly easy for that not to be the case. A disconnect between the parts of a companys framework probably is more a sin of omission than of commission, but it often happens.
In the most common scenario, a companys mission and its values rupture due to the little crises of daily life in business: A competitor moves into town and lowers prices, and so do you, undermining your mission of competing on extreme customer service. Or a downturn hits, so you cut your advertising budget, forgetting your mission is to enhance and extend your brand.
The foregoing is excerpted from Winning by Jack Welch and Suzy Welch. All rights reserved. No part of this book may be used or reproduced without written permission from HarperCollins Publishers, 10 East 53rd Street, New York, NY.
Become a Member
and discover your next great read!
Win the book & DVD
Enter to win The World of Poldark and the full first series on DVD.
Solve this clue:
and be entered to win..
Visitors can view some of BookBrowse for free. Full access is for members only.
Your guide toexceptional books
BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.