GM has been the most aggressive automaker over the last several years in stepping up sales of large, pickup-based SUVs. GM executives like to defend their decision to make vehicles like the Escalade by saying that they are simply building what Americans want. As long as gasoline prices remain low, government regulations remain tilted against cars, and Americans remain enamored of big, macho vehicles worthy of the American frontier, executives at GM and other automakers plan to go on making SUVs.
Harry Pearce, the powerful vice chairman of GM, put it best as he was leaving a press conference in August 2000: "If pigs are big and popular, I guess we'll make pigs."
Copyright Keith Bradsher 2002. All rights reserved. Reproduced by permission of the publisher, Public Affairs. No part of this book may be reproduced without written permission from the publisher.
Discover your next great read here
We've heard that a million monkeys at a million keyboards could produce the complete works of Shakespeare...
Click Here to find out who said this, as well as discovering other famous literary quotes!
Solve this clue:
and be entered to win..
Visitors can view some of BookBrowse for free. Full access is for members only.
Your guide toexceptional books
BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.