How to pronounce Tom Zoellner: zollner
Tom Zoellner is the author of five nonfiction books, including Train. He is the co-author of the New York Times bestselling book An Ordinary Man, and his book Uranium won the 2011 Science Writing Award from The American Institute of Physics. Tom has worked as a reporter for the San Francisco Chronicle and The Arizona Republic, and as a contributing editor for Men's Health magazine.
He is now an associate professor of English at Chapman University. Tom lives in downtown Los Angeles and is a founding member of the journalism collective Deca.
Tom Zoellner's website
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A Conversation with Tom Zoellner, author of The Heartless Stone
Q: Why are diamonds such a big deal in America?
A: Its now a $25 billion dollar business. Seven out of every ten American women own at least one. But as it turns out, the idea of a diamond as a popular luxury item is fairly new in this country. A magazine advertising campaign sponsored by De Beers created the consumer desire just a few years before World War II. They sought to make diamonds not just rare, but essential for every man seeking to get married. Famous painters such as Pablo Picasso and Salvador Dali were commissioned to create landscapes next to advertising text that had a strange fixation on death, of all things. But De Beers tried to plant this subtle idea that diamonds are a kind of shield against mortality. "Diamonds are the most imperishable record a man may leave of his personal life," said one of the ads. Thats part of the source for the famous slogan they eventually cooked up in 1948: "A Diamond Is Forever." A phony "tradition" was also established: a groom must spend two months salary on his wifes stone. But this was not a global standard. British men were viewed...
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