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How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley....But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
"This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading."' - Seth Godin, author of All Marketers Are Liars and Purple Cow.
See also, The Google Story - to be published next month, which is described below.
None available.
This information about The Search was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
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Discovery consists of seeing what everybody has seen and thinking what nobody has thought.
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