Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel?
Since the Industrial Revolution, manufacturers have built things by a process known as "heat, beat, and treat." They use enormous amounts of energy to heat raw material, shape it with heavy machinery, and maintain its design, strength, and durability with toxic chemicals. Now, in a world of depleted natural resources, entrepreneurs and scientists are turning to nature to inspire future products that are more energy- and cost-efficient. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.
In The Shark's Paintbrush, Harman introduces us to pioneering engineers in a wide array of businesses who are uncovering and copying nature's hidden marvels. He shows business leaders and aspiring entrepreneurs how we can reconcile creating more powerful, lucrative technologies with maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.
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"[Harman's] vision of a biomimetic 'new global economy' is timely, crucial, and thrillingly eye-opening." - Publishers Weekly
"A useful update on recent developments in biomimicry and an intriguing case for innovative green technology that goes beyond sustainability." - Kirkus
The information about The Shark's Paintbrush shown above was first featured in "The BookBrowse Review" - BookBrowse's online-magazine that keeps our members abreast of notable and high-profile books publishing in the coming weeks. In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author of this book and feel that the reviews shown do not properly reflect the range of media opinion now available, please send us a message with the mainstream media reviews that you would like to see added.
Jay Harman is a scientist, inventor, and entrepreneur dedicated to creating breakthrough technologies through biomimicry that will radically reduce energy consumption worldwide. He continues to conduct field research leading to new biomimetic products. Harman is CEO of PAX Scientific based in San Rafael, CA.
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