MLA Platinum Award Press Release

Mad Women: Book summary and reviews of Mad Women by Jane Maas

Mad Women

The Other Side of Life on Madison Avenue in the '60s and Beyond

by Jane Maas

Mad Women by Jane Maas X
Mad Women by Jane Maas
  • Critics' Opinion:

    Readers' rating:

     Not Yet Rated
  • Published in USA  Feb 2012
    272 pages
    Genre: Biography/Memoir

    Publication Information

  • Rate this book


Buy This Book

About this book

Book Summary

What was it like to be an advertising woman on Madison Avenue in the 60s and 70s - that Mad Men era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir.

Mad Women is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men.   Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he'd used to find "a date" for a client, to the Ogilvy & Mather's annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

Read a Sample

Click to the right or left of the sample to turn the page.
(If no book jacket appears in a few seconds, then we don't have an excerpt of this book or your browser is unable to display it)

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $39 for 3 months or $12 for a year
  • More about membership!

Reviews

Media Reviews

"A bracing and consistently engaging look at the realities behind the fetishized nostalgia of Mad Men. Funny and informative, with the kick of a dry martini." - Kirkus Reviews

"Maas mixes personal stories with advertising history, making this a compelling read." – Publishers Weekly

"Don't be misled by the title: this book is far more than an overdue antidote to the fantasy ad world of Mad Men: under the guise of a Madison Avenue memoir, Jane Maas slips in a shrewd and witty first-hand sociocultural history of America in the sixties and the seventies from a woman's point of view. A smart, funny, irreverent woman." – Bruce McCall, New Yorker writer and cover illustrator

"I read Mad Women in one delicious gulp. This is a terrific book, full of humor and information about the Mad Men - and women - of the world of the 1960s. Written by Jane Maas, one of the great ladies of advertising." - Patricia Bosworth, author of Jane Fonda: The Private Life of a Public Woman

"Hilarious! Honest, intimate, this book tells it as it was." - Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene

"Jane reminds us that the challenge of being a good wife, a nurturing mother and a successful professional, all at the same time, still remains. In this respect, we are all Mad Women." - Shelly Lazarus, Chairman, Ogilvy & Mather

The information about Mad Women shown above was first featured in "The BookBrowse Review" - BookBrowse's online-magazine that keeps our members abreast of notable and high-profile books publishing in the coming weeks. In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author of this book and feel that the reviews shown do not properly reflect the range of media opinion now available, please send us a message with the mainstream media reviews that you would like to see added.

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $39 for 3 months or $12 for a year
  • More about membership!

Author Information

Jane Maas

Jane Maas began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages.

More Author Information

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $39 for 3 months or $12 for a year
  • More about membership!

More Recommendations

Readers Also Browsed . . .

more biography/memoir...

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $39 for 3 months or $12 for a year
  • More about membership!

Editor's Choice

  • Book Jacket: The Revisioners
    The Revisioners
    by Margaret Wilkerson Sexton
    The chapters of Margaret Wilkerson Sexton's second novel, The Revisioners, alternate between three ...
  • Book Jacket: Mary Toft; or, The Rabbit Queen
    Mary Toft; or, The Rabbit Queen
    by Dexter Palmer
    The year is 1726 and the sleepy town of Godalming has been rocked by scandal. Called to the bedside ...
  • Book Jacket: Life Undercover
    Life Undercover
    by Amaryllis Fox
    Life Undercover, a riveting true-adventure memoir, reveals how and why a young woman decides to work...
  • Book Jacket: Celestial Bodies
    Celestial Bodies
    by Jokha Alharthi
    One typically expects to find a detailed family tree adorning the opening pages of, say, an epic ...

Book Club Discussion
Book Jacket
The Lost Man
by Jane Harper

"Strong characters, riveting plot and an honest look at life in the Australian outback make it easy to give this 5-stars!"
—BookBrowse

About the book
Join the discussion!

Readers Recommend

  • Book Jacket

    Welcome to the Pine Away Motel and Cabins
    by Katarina Bivald

    A heartwarming story of love, friendship, and the art of living.
    Reader Reviews

  • Book Jacket

    Creatures
    by Crissy Van Meter

    Set on the eve of an island wedding, this provocative debut novel exerts a pull as strong as the tides.
    Reader Reviews

Book Club Giveaway!
Win American Dirt

"A Grapes of Wrath for our times." - Don Winslow

This debut is already being hailed as a new American classic, and is the first book to receive a perfect 5-stars from BookBrowse reviewers!

Enter

Wordplay

Solve this clue:

V I T S Of L

and be entered to win..

Books that     
entertain,
     engage

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends the best in contemporary fiction and nonfiction—books that not only engage and entertain but also deepen our understanding of ourselves and the world around us.