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Published Mar 2012
432 pages
Genre: Science, Health and the Environment
Publication Information
A sweeping, atmospheric history of Bell Labs that highlights its unparalleled role as an incubator of innovation and birthplace of the century's most influential technologies.
Bell Laboratories, which thrived from the 1920s to the 1980s, was the most innovative and productive institution of the twentieth century. Long before America's brightest scientific minds began migrating west to Silicon Valley, they flocked to this sylvan campus in the New Jersey suburbs built and funded by AT&T. At its peak, Bell Labs employed nearly fifteen thousand people, twelve hundred of whom had PhDs. Thirteen would go on to win Nobel prizes. It was a citadel of science and scholarship as well as a hotbed of creative thinking. It was, in effect, a factory of ideas whose workings have remained largely hidden until now.
New York Times Magazine writer Jon Gertner unveils the unique magic of Bell Labs through the eyes and actions of its scientists. These ingenious, often eccentric men would become revolutionaries, and sometimes legends, whether for inventing radio astronomy in their spare time (and on the company's dime), riding unicycles through the corridors, or pioneering the principles that propel today's technology. In these pages, we learn how radar came to be, and lasers, transistors, satellites, mobile phones, and much more.
Even more important, Gertner reveals the forces that set off this explosion of creativity. Bell Labs combined the best aspects of the academic and corporate worlds, hiring the brightest and usually the youngest minds, creating a culture and even an architecture that forced employees in different fields to work together, in virtually complete intellectual freedom, with little pressure to create moneymaking innovations. In Gertner's portrait, we come to understand why both researchers and business leaders look to Bell Labs as a model and long to incorporate its magic into their own work.
Written with a novelist's gift for pacing and an ability to convey the thrill of innovation, The Idea Factory yields a revelatory take on the business of invention. What are the principles of innovation? How do new technology and new ideas begin? Are some environments more favorable than others? How should they be structured, and how should they be governed? Can strokes of genius be accelerated, replicated, standardized? The history of Bell Labs provides crucial answers that can and should be applied today by anyone who wants to understand where good ideas come from.
"Packed with anecdotes and trivia and written in clear and compelling prose, this story of a cutting-edge and astonishingly robust intellectual era - and one not without its controversies and treachery - is immensely enjoyable." - Kirkus Reviews
"Starred Review. Gertner follows these odd and brilliant thinkers to the end of Bell Labs in the 1980s and to their own ends, providing readers with insight into management, creativity, and engineering that remain applicable today. Scientists, tinkerers, managers, and HR professionals will find plenty of inspiration here." - Publishers Weekly
"New York Times Magazine writer Gertner examines a remarkable corporate culture that should make us all drool. Not just for business readers." - Library Journal
"Gertner's The Idea Factory is a lively account of the minds behind Bell Labs, then the research and development wing of AT&T, and how the scientists created the network of copper cables, microwave links and glass fibers that made the company's dream of "universal" connectivity a reality." - Scientific American
This information about The Idea Factory was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Jon Gertner grew up in Berkeley Heights, New Jersey - just a few hundred yards away from Bell Labs. He has been a writer for the New York Times Magazine since 2004 and is currently an editor at Fast Company magazine. He lives in New Jersey, with his wife and two children.
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