The Art of Choosing: Book summary and reviews of The Art of Choosing by Sheena Iyengar

The Art of Choosing

by Sheena Iyengar

The Art of Choosing by Sheena Iyengar X
The Art of Choosing by Sheena Iyengar

Buy This Book

About this book

Book Summary

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

Read a Sample

Click to the right or left of the sample to turn the page.
(If no book jacket appears in a few seconds, then we don't have an excerpt of this book or your browser is unable to display it)

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $10 for 3 months or $35 for a year
  • More about membership!

Reviews

Media Reviews

"Starred Review. [A] delightful, astonishing take on the pitfalls of making up one's mind." - Publishers Weekly

"A lucid work of popular science written by an accomplished practitioner." - Kirkus Reviews

"No one asks better questions, or comes up with more intriguing answers." - Malcolm Gladwell

"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to." - Atul Gawande, author of Better and Complications

The information about The Art of Choosing shown above was first featured in "The BookBrowse Review" - BookBrowse's online-magazine that keeps our members abreast of notable and high-profile books publishing in the coming weeks. In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author of this book and feel that the reviews shown do not properly reflect the range of media opinion now available, please send us a message with the mainstream media reviews that you would like to see added.

Reader Reviews

Write your own review

Randy Burgess

Another pseudo-psychology book
Iyengar offers nothing more than a survey of other people's work on various aspects of social cognition & culture related to a very broad definition indeed of "choice." There is nothing new here, and although Iyengar is a sedulous writer, she is not an effective one: her attempt fits in with the trend in the past decade to pack a popular science book full of anecdotes and factoids, then pretend that this amounts to something more than a heap.

The surprising thing is, Iyengar has supposedly done her own research on choice. Why, then, didn't she build her book around that research? Far better, for those who are interested in this topic, are books built with a real theme, e.g. "The Paradox of Choice: Why More Is Less," by Barry Schwartz. Schwartz actually has something to say, and he says it in fewer pages than Iyengar takes to say nothing.

lol

nothing new.
Dull read, lost interest after 2 pages. Tends to drag. Very amateurish.

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $10 for 3 months or $35 for a year
  • More about membership!

Author Information

Sheena Iyengar

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $10 for 3 months or $35 for a year
  • More about membership!

More Recommendations

Readers Also Browsed . . .

more history, science & current affairs...

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $10 for 3 months or $35 for a year
  • More about membership!

Editor's Choice

  • Book Jacket: Small Fry
    Small Fry
    by Lisa Brennan-Jobs
    Small Fry is the debut memoir from Lisa Brennan-Jobs, long-time journalist and writer, and oldest ...
  • Book Jacket: The Winter Soldier
    The Winter Soldier
    by Daniel Mason
    Imagine the thousands of confounding cases doctors face routinely for which diagnoses are hard to ...
  • Book Jacket: Brother
    Brother
    by David Chariandy
    Brother is the brief, moving account of how a single, tragic moment in time can alter the course of ...
  • Book Jacket
    The Islamic Enlightenment
    by Christopher de Bellaigue
    In this comprehensive and well-researched history, de Bellaigue examines the evolution of Islamic ...

Book Discussion
Book Jacket
The Removes by Tatjana Soli

A powerful, transporting novel about the addictive intensity and freedom of the American frontier.

About the book
Join the discussion!

Readers Recommend

  • Book Jacket

    French Exit
    by Patrick deWitt

    A brilliant and darkly comic novel from bestselling author Patrick deWitt.
    Reader Reviews

Win this book!
Win The Clockmaker's Daughter

The Clockmaker's Daughter by Kate Morton

A rich, spellbinding new novel from the author of The Lake House. On sale Oct 9.

Enter

Word Play

Solve this clue:

T Turn T S

and be entered to win..

Books that     
entertain,
     engage

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.