-
Your next favorite book
is waiting.
by Sheena Iyengar
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
"Starred Review. [A] delightful, astonishing take on the pitfalls of making up one's mind." - Publishers Weekly
"A lucid work of popular science written by an accomplished practitioner." - Kirkus Reviews
"No one asks better questions, or comes up with more intriguing answers." - Malcolm Gladwell
"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to." - Atul Gawande, author of Better and Complications
This information about The Art of Choosing was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.
If you liked The Art of Choosing, try these:
by Sarah Perry
Published 2025
A dazzling new work of literary fiction from the author of The Essex Serpent, a story of love and astronomy told over the course of twenty years through the lives of two improbable best friends.
by Elizabeth Fremantle
Published 2023
A riveting novel based on the life of Artemisia Gentileschi—the greatest female painter of the Renaissance—as she forges her own destiny in a world dominated by the will of men.
by James Runcie
Published 2023
From acclaimed bestselling author James Runcie, a meditation on grief and music, told through the story of Bach's writing of the St. Matthew Passion.
The most successful people are those who are good at plan B
Click Here to find out who said this, as well as discovering other famous literary quotes!
Can you name the title?
Test your book knowledge with our daily trivia challenge!
Your guide toexceptional books
BookBrowse seeks out and recommends the best in contemporary fiction and nonfiction—books that not only engage and entertain but also deepen our understanding of ourselves and the world around us.
