An Ecopragmatist Manifesto
by Stewart Brand
According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are under way on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization - half the world's population now lives in cities, and eighty percent will by midcentury - is altering humanity's land impact and wealth. And biotechnology is becoming the world's dominant engineering tool. In light of these changes, Brand suggests that environmentalists are going to have to reverse some longheld opinions and embrace tools that they have traditionally distrusted. Only a radical rethinking of traditional green pieties will allow us to forestall the cataclysmic deterioration of the earth's resources.
Whole Earth Discipline shatters a number of myths and presents counter-intuitive observations on why cities are actually greener than countryside, how nuclear power is the future of energy, and why genetic engineering is the key to crop and land management. With a combination of scientific rigor and passionate advocacy, Brand shows us exactly where the sources of our dilemmas lie and offers a bold and inventive set of policies and solutions for creating a more sustainable society.
In the end, says Brand, the environmental movement must become newly responsive to fast-moving science and take up the tools and discipline of engineering. We have to learn how to manage the planet's global-scale natural infrastructure with as light a touch as possible and as much intervention as necessary.
"Brand's fresh perspective, approachable writing style and manifest wisdom ultimately convince the reader that the future is not an abyss to be feared but an opportunity for innovative problem solvers to embrace enthusiastically." - Publishers Weekly
"Despite the occasional flippant comment, Brand's tough but constructive projection of our near future on this overheating planet is essential reading for all." - Library Journal
"Starred Review. Breathtaking in scope and implication - a must-read." - Kirkus Reviews
"Stewart Brand's timely and down to Earth new book gives me hope that his wisdom will help us prevent the Earth system breaking as the economic system has done. The last things we need are more theoretical models or visionary hi-tech. This book is truly important and a joy to read. It is a practical guide to damage limitation and a sustainable retreat to a far more efficient society." - James Lovelock
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Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Stewart Brand trained originally as an ecologist. His legendary Whole Earth Catalog (1968-1985) won the National Book Award in 1972. Brand, whose previous books include The Media Lab, How Buildings Learn, and The Clock of the Long Now, is president and cofounder of The Long Now Foundation and cofounder of Global Business Network.

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