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How We Decide: Book summary and reviews of How We Decide by Jonah Lehrer

How We Decide

by Jonah Lehrer

How We Decide by Jonah Lehrer X
How We Decide by Jonah Lehrer
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About this book

Book Summary

From the acclaimed author of Proust Was a Neuroscientist, a fascinating look at the new science of decision-making—and how it can help us make better choices.

Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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Reviews

Media Reviews

"Starred Review. Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making." - Publishers Weekly.

"May not facilitate great improvements in decision-making, but the Cliff Clavins of the world will exult in the factoids and anecdotes." - Kirkus Reviews.

"Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision-making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions." - Antonio Damasio, author of Descartes' Error and Looking for Spinoza.

"Cash or credit? Punt or go for first down? Deal or no deal? - life is filled with puzzling choices. Reporting from the frontiers of neuroscience, and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better 'deciders.' Luckily, this one's a no-brainer: Read this book." - Tom Vanderbilt, author of Traffic: Why We Drive the Way We Do (and What It Says About Us)

"An inviting, high-velocity ride through our most treasured mental act-deciding. This is truly one of the most accessible and richly-informed books on human choice. It's a must read for anyone interested in the human mind and how cutting-edge research changes the way we think about ourselves. A marvelous success." - Read Montague, Brown Foundation Professor of Neuroscience, Baylor College of Medicine,

"The human brain has distinct rational and emotional circuits. When making decisions, we don't always know which one is in control, and we can't always influence the balance. With compelling anecdotes and scientific authority, Jonah Lehrer explains it all eloquently." - Daniel J. Levitin, author of This is Your Brain on Music and The World in Six Songs).

This information about How We Decide was first featured in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.

Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.

Reader Reviews

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Dolena

Who knew emotions can be our best guide in decision making?
I thoroughly enjoyed this book. With a myriad of examples drawn from all walks of life (the quarterack, the credit counselor, the guy protecting a submarine), author Lehrer challenges our common belief that the best decisions are made devoid of emotion. The author, through real examples applied to extensive scientific research and studies, challenges that notion. By example after example, he counters the belief we can make decisions without our emotions, which he defines in terms of specific portions of the brain and their functions. Again, by example, he cautions that while some of our brain functions, which are tied to our emotions, are our best friends in decision-making, other functions of the brain betray us, leading us to disastrous decisions and judgments. I found his examples relating to why we continuously spend more than we have, individually and collectively, fascinating. Who knew that the human brain played a role in the "sub-prime mortgage crisis!"

This is a book to linger over and ponder. The author has rendered what could have been just "cold" science into an intriguing journey through the human mind and its direct role in all human decisions, good and bad.

Barbara

Making Decisions - heart or mind?
Emotion or rational thought? This book presents an enthralling explanation of the processes that the brain uses to decide what decisions it will make. Full of stories and anecdotes, it kept this reader’s interest throughout. The chapter on psychopaths and why they are so dangerous is chilling. The book is very current and includes information regarding the 2008 presidential election and how emotion and rational thought played out in the selection of candidates. Even the acknowledgments at the end are fun--the book was written because the author couldn't decide which type of Cheerios to buy!

BethD

Decide to check out How We Decide!
I loved this book! While getting ready to host a holiday party, in my mad scramble to stow away odds and ends, I misplaced this book. It took me forever to find where I stashed it. To make matters worse, I thought about it all the time in the interim - the ideas and information really stayed with me. I say "to make matters worse", but really, isn't that the hallmark of a good book?

I'm a big fiction reader, not so much of a non-fiction reader, but I requested this book because I have an interest in the brain and its functioning. I've taken a couple of "just for fun" non-credit college classes about the brain, so I was inclined to like the book from the beginning, but I enjoyed it even more than I thought I would. I don't think readers need to have any particular prior knowledge about the brain, though, because the author does a fantastic job of communicating how the brain processes information in layman's terms. I've always thought of the brain as the last frontier in medicine, but this book really offers an excellent glimpse into something that is still somewhat of a black box.

Two of the most interesting parts of the book occur early on, first when the author discusses how children respond differently depending on whether they're told they're smart or whether they're told they worked hard and second, when the author discusses gambling and Parkinson's medication.

As much as I liked this book, it did take me a while to get through it once I found it again.

Nicole

How We Decide is wonderful...
An engaging and simply written accounting of what happens in our brains when we make decisions. I am not a science buff by any means but I was able to understand and easily follow along with the the way Lehrer broke it down for the reader. Interesting cases studies and anecdotes render an interesting and compelling read.

Carol

The science behind decision making
A must read, because we all make decisions. Jonah Lehrer's book "How we Decide" is a very readable book filled with the science behind how we make decisions. I found the book fascinating in the scientific knowledge that has been gained using MRI as people are put through a variety of studies. Mr. Lehrer has a gift in distilling the results of scientific studies to their essence and then 'translating' them to be understood by the lay person.

"How we Decide" takes us through what has previously been believed about decision making, the role emotions play in decision making and assumption most people hold regarding decision making. Then Mr. Lehrer presents the new research on the brain and what is being learned about decision making. He provides the reader with some very concrete and readable examples of everyday decision making. He also goes on to give recommendations on how to improve our decision making.

Very interesting and useful read; highly recommend it.

Jane

How do you know?
What goes into a decision? When should you analyze things carefully and when should you let your subconscious work on it? This book strives to give you the knowledge you need to analyze the type of decision you are making and what kind of thought process it requires.

Lehrer explains how the different parts of the brain work in decision-making through actual examples of decisions made in a wide range of fields including sports, shopping, medicine, the military, aviation, firefighting, political campaigns, and financial investment, to name a few. Some are life and death decisions, while others have no serious consequences.

The ideas and concepts are fascinating, and while this is complex and technical information, Lehrer makes it understandable to the lay person.

...12 more reader reviews

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Author Information

Jonah Lehrer

Jonah Lehrer is editor at large for Seed magazine. A graduate of Columbia University and a Rhodes scholar, Lehrer has worked in the lab of Nobel Prize–winning neuroscientist Eric Kandel and in the kitchens of Le Cirque 2000 and Le Bernardin. He has written for the Boston Globe, Nature, NPR, and NOVA ScienceNow, and writes a highly regarded blog, The Frontal Cortex.

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