The True Story of an Alien Craze that Captured Turn-of-the-Century America
by David Baron
Long before NASA began contemplating a visit to our neighboring world, a turn-of-the-century Mars craze invaded the public's imagination, here thrillingly retold in David Baron's The Martians.
This New York Times headline was no joke.
In the early 1900s, many Americans actually believed we had discovered intelligent life on Mars, as best-selling science writer David Baron chronicles in The Martians, his truly bizarre tale of a nation swept up in Mars mania.
At the center of Baron's historical drama is Percival Lowell, the Boston Brahmin and Harvard scion, who observed "canals" etched into the surface of Mars. Lowell devised a grand theory that the red planet was home to a utopian society that had built gargantuan ditches to funnel precious meltwater from the polar icecaps to desert farms and oasis cities. The public fell in love with the ambitious amateur astronomer who shared his findings in speeches and wildly popular books.
While at first people treated the Martians whimsically―Martians headlining Broadway shows, biologists speculating whether they were winged or gilled―the discussion quickly became serious. Inventor Nikola Tesla announced he had received radio signals from Mars; Alexander Graham Bell agreed there was "no escape from the conviction" that intelligent beings inhabited the planet. Martian excitement reached its zenith when Lowell financed an expedition to photograph Mars from Chile's Atacama Desert, resulting in what newspapers hailed as proof of the Martian canals' existence.
Triumph quickly yielded to tragedy. Those wild claims and highly speculative photographs emboldened Lowell's critics, whose withering attacks gathered steam and eventually wrecked the man and his theory―but not the fervor he had started. Although Lowell would die discredited and delusional in 1916, the Mars frenzy spurred a nascent literary genre called science fiction, and the world's sense of its place in the universe would never be the same.
Today, the red planet maintains its grip on the public's imagination. Many see Mars as civilization's destiny―the first step toward our becoming an interplanetary species―but, as David Baron demonstrates, this tendency to project our hopes onto the world next door is hardly new. The Martians is a scintillating and necessary reminder that while we look to Mars for answers, what we often find are mirrors of ourselves.
"In this captivating and vivid history, journalist Baron (American Eclipse) recreates the mania for Mars that gripped America over a century ago ... While Baron points to the dangers of conspiracy theories and bunk science, he also presents the saga as one of infectious optimism that inspired subsequent generations of science fiction writers and scientists. It's an enthrallingly bizarre and surprisingly poignant account of humankind's limitless willingness to believe." ―Publishers Weekly (starred review)
"Science journalist Baron (American Eclipse) explores the fanciful tales surrounding the debate on whether intelligent beings inhabited Mars...This absorbing, illustrated account will transport science fiction and astronomy buffs back to when people dreamed of life on Mars." ―Library Journal (starred review)
"Entertaining account of the Mars madness that saturated popular culture at the turn of the 20th century.... Are there Martians out there? Baron has evident good fun looking into the origins of an ongoing craze." ―Kirkus Reviews
"Throughout, Baron weaves in the impact of world affairs as well as sensationalist journalism, which positioned Mars news as an escape from reality. Although the Mars craze did not last past WWI, Baron argues that it influenced future space missions and sf luminaries. Additionally, Baron personally visited historic sites connected to Mars coverage, providing a present-day connection to past enthusiasm. A captivating look at an astronomical obsession." ―Booklist
"Mars, our barren neighbor, has served as an empty canvas for our expansionist imaginations since long before Elon Musk arrived on the scene. Baron chronicles the lasting influence of the Mars mania that gripped America during the early 1900s, how it captured the imaginations of Nikola Tesla and Alexander Graham Bell, generated speculative news headlines, fueled astronomical ambitions and left an indelible imprint on our culture." ―New York Times Book Review
"This Boulder-based author has a knack for dredging rich characters from the annals of science. In this book, he shadows the astronomers who, at the dawn of 20th century, fell for and promoted a conspiracy theory so outlandish that it would be hard to believe by even today's standards. But the book offers more than just an engrossing and often comical read; it trains a telescope on our own world, revealing a darker side of scientific ambition that can be both troubling and deeply inspiring." ―Colorado Sun
"A tale astonishing and improbable. Ego! Madness! Tesla! Turn-of-the-century bon vivants and engineering-savvy Martians! And, at heart, the very human longing for a better world. Impressively researched and perfectly executed, The Martians is ... a fizzing terrific read." ―Mary Roach, author of Packing for Mars
"David Baron, America's premier scribe writing at the intersection of astronomy and social history, captures the Red Planet Craze in all its quirky and fabulous weirdness... . The Martians makes for enlightening and insightful reading, but it's also just plain fun." ―Hampton Sides, author of The Wide Wide Sea
This information about The Martians was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
David Baron is an award-winning journalist, broadcaster, and author of The Beast in the Garden and American Eclipse. A former science correspondent for NPR, he has also written for the New York Times, Washington Post, Wall Street Journal, Los Angeles Times, Scientific American, and other publications. David recently served as the Baruch S. Blumberg NASA/Library of Congress Chair in Astrobiology, Exploration, and Scientific Innovation. He lives in Boulder, Colorado.

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