No Logo: Book summary and reviews of No Logo by Naomi Klein

No Logo

Taking Aim at the Brand Bullies

by Naomi Klein

No Logo by Naomi Klein

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Book Summary

Once a poster boy for the new economy, Bill Gates has become a global whipping boy.The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? No Logo explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign. No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom.Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen.Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, No Logo is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century.

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Reviews

Media Reviews

"A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice." - The Village Voice.

"The Das Kapital of the growing anti-corporate movement." - The London Observer.

"Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging." - Newsweek.com. "No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires." - The Boston Globe.

"Mixing an activist's passion with sophisticated cultural commentary, Klein delivers some elegant formulations: "Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you." - Publishers Weekly.

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Author Information

Naomi Klein Author Biography

Naomi Klein is an award-winning journalist, syndicated columnist and author of the international bestseller No Logo: Taking Aim at the Brand Bullies. Translated into 28 languages and with more than a million copies in print, The New York Times called No Logo "a movement bible." In 2000, The Guardian Newspaper short-listed it for its First Book Award, and in 2001, No Logo won the Canadian National Business Book Award, and the French Prix Médiations. She is also the author of Fences and Windows: Dispatches from the Front Lines of the Globalization Debate, and The Shock Doctrine: The Rise of Disaster Capitalism, which is an international bestseller and was published worldwide in September 2007. Additionally, she was a contributor to both Wrestling with Zion: ...

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