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How to Fight Big Tech's Hype and Create the Future We Want
by Emily M. Bender
A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why it's crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world.
Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think on its own? Is it going to put authors, artists, and others out of business? Are we about to enter an age where computers are better than humans at everything?
The answer to these questions, linguist Emily M. Bender and sociologist Alex Hanna make clear, is "no," "they wish," "LOL," and "definitely not." This kind of thinking is a symptom of a phenomenon known as "AI hype." Hype looks and smells fishy: It twists words and helps the rich get richer by justifying data theft, motivating surveillance capitalism, and devaluing human creativity in order to replace meaningful work with jobs that treat people like machines. In The AI Con, Bender and Hanna offer a sharp, witty, and wide-ranging take-down of AI hype across its many forms.
Bender and Hanna show you how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Armed with these tools, you will be prepared to push back against AI hype at work, as a consumer in the marketplace, as a skeptical newsreader, and as a citizen holding policymakers to account. Together, Bender and Hanna expose AI hype for what it is: a mask for Big Tech's drive for profit, with little concern for who it affects.
"The authors drive home the troubling ways in which [AI] technology is transforming society. AI skeptics will find plenty of fodder for their critique." —Publishers Weekly
"A refreshingly contrarian take on AI and the clouds of hyperbole surrounding it." —Kirkus Reviews
"With their expansive, interdisciplinary expertise, Bender and Hanna write with absolute authority and unapologetic clarity about all the ways AI companies wield and weaponize language—in their marketing hype and as training data for their monstrous AI models—to create a less rigorous, less verifiable, more unequal, and more BS-filled world. Despite the depressing nature of their subject, Bender and Hanna narrate it with incredible wit and verve...Come for the piercing observations; leave with the tools to slice your way through the absurdist narratives that prop up the AI industry and to hold it accountable." —Karen Hao, author of Empire of AI
"Artificial intelligence is going to reshape our economy and society. And we'd all better get used to it, right? Wrong, say the authors of this incredible book. This is a truly eye-opening book that will be an indispensable 'field manual' for those who want to fight for a more humane economy and a better society." —Ha-Joon Chang, author of Economics: The User's Guide and Edible Economics
This information about The AI Con was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Dr. Emily M. Bender is a Professor of Linguistics at the University of Washington where she is also the Faculty Director of the Computational Linguistics Master of Science program and affiliate faculty in the School of Computer Science and Engineering and the Information School. In 2023, she was included in the inaugural Time 100 list of the most influential people in AI. She is frequently consulted by policymakers, from municipal officials to the federal government to the United Nations, for insight into how to understand so-called AI technologies.
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