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One Man's Journey from Success to Significance
by Augie Nieto, T.R. Pearson
What happens to “orphan” diseases that aren’t big enough profit centers for the pharmaceutical industry or get caught in the web of government funding and academic research? Augie Nieto found out in the spring of 2005: At forty-seven years old he was diagnosed with ALS. Devastated, Augie struggled with depression and attempted suicide. When he awoke from a coma, with friends and family surrounding him, his sense of faith and mission were renewed.
Fast-forward one year: Augie and his wife, Lynne, were profiled as “Real Heroes” on the Today show. Their determination to beat the disease had already led to major overhauls in the way ALS research was conducted. In partnership with the Muscular Dystrophy Association, Augie had set up a foundation and lab to coordinate and oversee ALS research and testing across the globe. By centralizing operations and championing an entrepreneurial approach to medical research, Augie and his team accomplished remarkable results in less than two years. Part inspiration, part business innovation, Augie’s Quest illustrates how one person can make a meaningful difference.
“Your contributions to the fitness industry are well known, and your dedication an inspiration.” - George H. W. Bush, former U.S. president.
"I think it says a lot about Augie, the fact that everybody came together regardless of whether or not it's for competing gyms or competing companies that make equipment. They all say, this is one of our own; this is a guy who's committed his life to our industry and has been dealt a serious blow. We're going to be there for him, we're going to say, we're here for you and we're part of the Quest." - Lance Armstrong, seven-time “Le Tour de France” champion.
"Your success has been incredible. But you are so much more than just a successful businessman. You are the greatest husband, a great father, and a terrific friend. So, I also want you to know that the strength and courage that you are showing as you face the greatest challenge of your life, the battle with ALS, is an inspiration to all of us." - Arnold Schwarzenegger, governor of California.
"People don't know how much they can do, and when someone is stricken with something that is incredibly difficult or impossible to fight and they do something, that is like moving mountains." - Bob Saget, comedian.
This information about Augie's Quest was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Augie Nieto popularized the Lifecycle and has been a leader in the fitness industry for nearly three decades. He was cofounder and former president of Life Fitness and is now chairman of Octane Fitness. Augie is cochair, with his wife, Lynne, of the Muscular Dystrophy Association’s ALS Division. He’s the father of four children, and he and Lynne live in Corona del Mar, California.
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