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How Algorithms Flattened Culture
by Kyle Chayka
From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself.
From trendy restaurants to city grids, to TikTok and Netflix feeds the world round, algorithmic recommendations dictate our experiences and choices. The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the skeletal, modern furniture of Airbnbs in cities big and small. Over the last decade, this network of mathematically determined decisions has taken over, almost unnoticed—informing the songs we listen to, the friends with whom we stay in touch—as we've grown increasingly accustomed to our insipid new normal.
This ever-tightening web woven by algorithms is called "Filterworld." Kyle Chayka shows us how online and offline spaces alike have been engineered for seamless consumption, becoming a source of pervasive anxiety in the process. Users of technology have been forced to contend with data-driven equations that try to anticipate their desires—and often get them wrong. What results is a state of docility that allows tech companies to curtail human experiences—human lives—for profit. But to have our tastes, behaviors, and emotions governed by computers, while convenient, does nothing short of call the very notion of free will into question.
In Filterworld, Chayka traces this creeping, machine-guided curation as it infiltrates the furthest reaches of our digital, physical, and psychological spaces. With algorithms increasingly influencing not just what culture we consume, but what culture is produced, urgent questions arise: What happens when shareability supersedes messiness, innovation, and creativity—the qualities that make us human? What does it mean to make a choice when the options have been so carefully arranged for us? Is personal freedom possible on the Internet?
To the last question, Filterworld argues yes—but to escape Filterworld, and even transcend it, we must first understand it.
"Intriguing—and distressing... Chayka's timely investigation shows how we can reject the algorithms of the digital era and reclaim our humanity." —Kirkus Reviews (starred review)
"Chayka's frank discussion of his own digital detox, full of anxiety before arriving at an algorithmic homeostasis, will inspire readers to believe there is a way out, returning to human tastemakers...[an] astute historical analysis and philosophical rumination on the subject, all 'filtered' expertly with his own biography as a millennial who grew up amid the explosion of the socially fixated web." —Booklist (starred review)
"Necessary reading for anyone who has wondered just how, in expanding our world, the internet has ended up emptying our experience of it. Chayka's wide-ranging anatomy of algorithmic curation—which, he argues, is increasingly the cultural substitute for human choice itself—makes a bracing case not only for creativity exercised beyond the confines of digital constriction, but also against the dehumanizing sameness algorithms have introduced into our societies and lives. Timely, erudite, important." —Ayad Akhtar, Pulitzer Prize winner and author of Homeland Elegies
"Filterworld incisively diagnoses a problem that I've long felt but struggled to name and is the most convincing explanation I've encountered for why so many of our cultural products carry an uncanny whiff of familiarity. Amidst cheers for the death of the monoculture, Chayka offers a sharp and necessary counterpoint, demonstrating how mass culture, even as it diffuses into niche datastreams, trends toward a vacuous mean." —Meghan O'Gieblyn, author of God, Human, Animal, Machine: Technology, Metaphor, and the Search for Meaning
"Filterworld is a vital interrogation of algorithmic technology and its unrelenting power in shaping both our online and offline experiences. Chayka deftly explains how today's social media ecosystem operates and, more importantly, reveals a way out of the ever-tightening grip of this stifling digital filtration." —Taylor Lorenz, author of Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet
"Kyle Chayka is a vital observer of how digital technology shapes our culture, and Filterworld will change how you think about the internet." —Ben Smith, author of Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral
"Filterworld skillfully examines how the giant project of measuring humanity using the internet turned into an unfortunate modification of humanity. The story told here is instrumental to your own, even if you do not realize it." —Jaron Lanier, author of Dawn of the New Everything
This information about Filterworld was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Kyle Chayka is a staff writer at The New Yorker, where he writes a column on digital technology and the impact of the Internet and social media on culture. His debut nonfiction book, The Longing for Less, an exploration of minimalism in life and art, was published in 2020. As a journalist and critic he has contributed to many publications, including The New York Times Magazine, Harper's, The New Republic, and Vox. He was the first staff writer of the art publication Hyperallergic. Kyle is also the co-founder of Study Hall, an online community for journalists, and Dirt, a newsletter about digital culture. He lives in Washington, D.C.
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