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by William Ury
No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say No – to people at work, at home, and in our communities – because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.
But as we all know, the wrong No can also destroy what we most value by alienating and angering people. That’s why saying No the right way is crucial. The secret to saying No without destroying relationships lies in the art of the Positive No, a proven technique that anyone can learn.
Based on William Ury’s celebrated Harvard University course for managers and professionals, The Power of a Positive No offers concrete advice and practical examples for saying No in virtually any situation.
"Some of Ury's advice, like describing how another's actions make you feel rather than attacking the action, may strike the more cynical minded as touchy-feely, but his reminders to consider the other person's perspective while asserting your own position create a clear, unambiguous path to win-win situations." - PW.
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