The Gunning of America: Book summary and reviews of The Gunning of America by Pamela Haag

The Gunning of America

Business and the Making of American Gun Culture

by Pamela Haag

The Gunning of America by Pamela Haag

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Book Summary

In this provocative and deeply-researched work of narrative history, Haag fundamentally revises the history of arms in America, and in so doing explodes the clichés that have created and sustained our lethal gun culture.

Americans have always loved guns. This special bond was forged during the American Revolution and sanctified by the Second Amendment. It is because of this exceptional relationship that American civilians are more heavily armed than the citizens of any other nation.

Or so we're told.

In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional, but precisely because it was not: guns proliferated in America because throughout most of the nation's history, they were perceived as an unexceptional commodity, no different than buttons or typewriters.

Focusing on the history of the Winchester Repeating Arms Company, one of the most iconic arms manufacturers in America, Haag challenges many basic assumptions of how and when America became a gun culture. Under the leadership of Oliver Winchester and his heirs, the company used aggressive, sometimes ingenious sales and marketing techniques to create new markets for their product. Guns have never "sold themselves"; rather, through advertising and innovative distribution campaigns, the gun industry did. Through the meticulous examination of gun industry archives, Haag challenges the myth of a primal bond between Americans and their firearms.

Over the course of its 150 year history, the Winchester Repeating Arms Company sold over 8 million guns. But Oliver Winchester - a shirtmaker in his previous career - had no apparent qualms about a life spent arming America. His daughter-in-law Sarah Winchester was a different story. Legend holds that Sarah was haunted by what she considered a vast blood fortune, and became convinced that the ghosts of rifle victims were haunting her. She channeled much of her inheritance, and her conflicted conscience, into a monstrous estate now known as the Winchester Mystery House, where she sought refuge from this ever-expanding army of phantoms.

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Reviews

Media Reviews

"Starred Review. [A] fascinating account… Both convincingly argued and eminently readable, Haag's book will intrigue readers on all sides of the gun control debate." - Publishers Weekly

"A refreshingly unusual approach." - Kirkus

"Pamela Haag has written a very smart book, deeply researched, original, provocative. The compelling narrative makes a powerful argument about the origins of America's gun culture." - John Mack Faragher, Howard R. Lamar Professor of History, Yale University

"Pamela Haag's The Gunning of America is an original and insightful work of historical investigation, which shows how gun manufacturers created our so-called "gun culture" through the systematic marketing of their product in an unregulated marketplace." - Richard Slotkin, author of Gunfighter Nation

"Firearms may be instruments of death. But they are also, as Pamela Haag reveals in her thought-provoking reassessment of guns in America life, economic commodities - so much so, that it can be difficult at times to discern where business culture ends and gun culture begins." - Karl Jacoby, author of Shadows at Dawn: A Borderlands Massacre and the Violence of History

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Pamela Haag holds a Ph.D. in history from Yale University. Her work on a diverse range of topics has appeared in many venues such as American Scholar, NPR, Slate, and the Times (London).

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