Pope Brock Interview, plus links to author biography, book summaries, excerpts and reviews

Pope Brock
Photo: Hannah Cattell Brock

Pope Brock

An interview with Pope Brock

Pope Brock answers questions about Charlatan

Why did you decide to tell this story?

I had never heard of John Brinkley before, but within two minutes after stumbling on his name – on museumofhoaxes.com – I was hooked. Any guy who would build the biggest radio station in the world to convince other men to get goat-testicle transplants is a pretty unusual character. He made millions of dollars at this during the Depression – even had women coming in for goat ovaries, which he plugged as a wrinkle-reducer and bust developer. When I learned he was also a pioneer in radio, in advertising, in politics, I knew what I'd be doing for the next two or three years.


What surprised you most about Brinkley's story?

I suppose his enormous impact on pop culture, which he's never gotten credit for. He's like Shoeless Joe Jackson: he's been kept out of the Hall of Fame because he's regarded as a crook. But John Brinkley seized on radio in its infancy with a sort of evil glee, before corporate America had any idea what to do with it, and showed the world the huge potential of broadcast advertising. He also accidentally changed the American pop music scene by giving country music, and later the blues, its first national audience. When he ran for governor of Kansas in 1930 – an election that was stolen from him, fittingly enough – he introduced the airplane into political campaigning; he invented the sound truck. As a quack he killed or maimed a lot of people, but meanwhile he was doing some amazing things.


How did Brinkley manage to fool so many successful industry titans and otherwise shrewd people?

Shrewd and successful people – like Harry Chandler of the Los Angeles Times, for example – were drawn to him because they thought Brinkley was one of them, a kindred spirit. But he was usually way ahead of them. Crime-wise he played three-dimensional chess.


How did the American medical community change to avoid such con artists?

When Brinkley was finally exposed, it was a watershed moment for American medicine. The whole profession had been so poorly regulated, it was overwhelmed with nuts and quacks, but the comet trail of fraud he left behind was so egregious, things finally changed. The American Medical Association gained the power it had sought for decades to enforce national licensing standards for doctors. Medical schools toughened their curricula. Diplomas became much harder to get. Quacks weren't stamped out completely, of course, far from it; but overall Brinkley's downfall marked the birth of modern medicine.


How are Brinkley's influences still felt in society?

In politics, advertising, music… The "border blaster" he built just across the Mexican border to promote his medical practice – combining raucous hard sell with pop tunes – established the template for AM radio.


Do you think Brinkley was a product of his time or could such a prominent scam still be perpetrated today?

Nobody could get away with the sort of gargantuan con game Brinkley ran at his peak, not with all the investigative media that's out there now. But health scams make up in numbers today what they lack in size. Some of those TV-infomercial gurus are plugging very dubious stuff; one of them did time for fraud, and he's back on the air today. Mostly though, like a lot of other things, health scams are a niche business now, with thousands of little cubbyholes on the internet.

Unless otherwise stated, this interview was conducted at the time the book was first published, and is reproduced with permission of the publisher. This interview may not be reproduced or reprinted without permission in writing from the copyright holder.

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $10 for 3 months or $35 for a year
  • More about membership!
Member Benefits

Join Now!

Check the advantages!
Just $10 for 3 months or $35 for a year

    •  
    • FREE
    • MEMBER
    • Range of media reviews for each book
    • Excerpts of all featured books
    • Author bios, interviews and pronunciations
    • Browse by genre
    • Book club discussions
    • Book club advice and reading guides
    • BookBrowse reviews and "beyond the book" back-stories
    •  
    • Reviews of notable books ahead of publication
    •  
    • Free books to read and review (US Only)
    •  
    • Browse for the best books by time period, setting & theme
    •  
    • Read-alike suggestions for thousands of books and authors
    •  
    • 'My Reading List" to keep track of your books
    •  

Editor's Choice

  • Book Jacket: Barkskins
    Barkskins
    by Annie Proulx
    Barkskins, by Annie Proulx, is not a book to read quickly. After a month of slow reading, I ...
  • Book Jacket
    The Marriage of Opposites
    by Alice Hoffman
    Alice Hoffman's latest work, The Marriage of Opposites, is a historical fiction novel focusing on ...
  • Book Jacket: Miss Jane
    Miss Jane
    by Brad Watson
    National Book Award Finalist Brad Watson returns with an intimate novel about one woman's journey to...

First Impressions

  • Book Jacket

    Since She Went Away
    by David Bell

    A chilling novel of guilt, regret, and a past which refuses to die...

    Read Member Reviews

  • Book Jacket

    Miss Jane
    by Brad Watson

    "Starred Review. Sensitive, beautifully precise prose. Highly recommended." - PW

    Read Member Reviews

Members review books pre-publication. Read their opinions in First Impressions

Book Discussions
Book Jacket
Sweet Caress
by William Boyd

William Boyd's Sweet Caress captures an entire lifetime unforgettably within its pages. It captivates.

About the book
Join the discussion!
Summer Stunner
Summer Giveaway

Win 5 books, each week in July!

Enter

Word Play

Solve this clue:

W M T N, W C F All

and be entered to win..

Books that     
entertain,
     engage

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.

 
X

BookBrowse Summer Giveaway

We're giving away
5 books every
week in July!