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How We Decide

by Jonah Lehrer

How We Decide by Jonah Lehrer X
How We Decide by Jonah Lehrer
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There are currently 17 member reviews
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  • Eva (Westmont IL)
    Think You Control Your Decisions---Think Again
    This book was extremely interesting. Most people think that they truly control all their decision making abilities, but in essence many times those decisions are so quick that it's truly an internal process. It's almost inexplainable yet there's a real scientific reason for it.

    I thought that it was either your emotional side taking control or your rational side controlling your decisions but there's so much more to the entire process.

    The book describes how athletes make split second without even realizing it to win a game. The decision is almost intuitive. I thought this discussion to be extremely fascinating. Being in a competitive job environment, I now see how the decisions I make impact the sales that attain and the ones I lose.

    Mr. Lehrer's storytelling though not fictional flows so well and is so interesting that you truly want to know how people in all walks of life and ages make decisions and how you can learn to make better one.

    In these uncertain times, this book is certainly one that people who'd like to gain insight into their own processes would benefit from reading.
  • Kenneth Reiss (Saint Louis MO)
    Thinking About Thinking
    This is one of those books that you sort of have to force yourself to read. Then after you are done, you are glad you read it, but would not read it again. I think it is well written, with plenty of examples to illustrate his points. I think it is similar to Blink by Malcolm Gladwell.

    I wish it were an audio book. Perhaps the reason I prefer listening to a book, rather than reading it, will be the subject of Mr. Lehrer’s next book.
  • Angelina (New York NY)
    An Interesting Analysis of the Brain
    I'm not much of a non-fiction reader but I thoroughly enjoyed this book. Lehrer uses a lot of every day examples to explain the intricacies of the mind and how we make decisions. I was certainly surprised to read how much we still don't know about this every day companion.
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