This is really a great read. I would have given it a 5, but unfortunately it started to loose steam about half way through. I hate to say it, but it seems like Gladwell runs out of material. While the first half seems jammed packed with interesting information, Gladwell starts repeating himself and over explaining in the second half. The interesting points are still there, but they are definitely more spread out.

Gladwell, even if his anecdotes aren't equal in weight to scientific fact, knows how present a theory ( we all make decisions with the help of our "active unconsious) and use convincing examples to prove that his theory has merit. Whether you agree or disagree with his argument you will be entertained by his skillful and accessible storytelling.