From the book jacket: The Heartless
Stone journeys across six continents to uncover the secrets
behind one of our most luxurious and costly status symbols. The
book takes you inside illegal mines in Brazil, diamond smuggling
rings in Africa, exploration rigs above the Arctic Circle, the
sweltering polishing shops of India. You will meet De Beers
executives in London, high-tech tunnel drillers in Australia,
advertising gurus in Japan, starving soldiers in Angola,
chemists in Siberia, dealers in Belgium. They are all part of a
vast economy which supports the most sustained, expensive and
successful advertising campaign in history.
Comment: Diamonds are not particularly rare in nature, nor do they have any intrinsic value, so how did they become the symbol of our deepest feelings of romantic love and ...
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