BookBrowse Reviews Blink by Malcolm Gladwell

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Blink

The Power of Thinking Without Thinking

by Malcolm Gladwell

Blink
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  • First Published:
    Jan 2005, 288 pages
    Paperback:
    Apr 2007, 320 pages

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Popular science meets self-help in No.1 NY Times bestseller

Comment: In his first book, The Tipping Point, Malcolm Gladwell looked at why major societal changes often happen suddenly and unexpectedly. In Blink he examines the process of snap decision making: How do we make choices in the blink of an eye, apparently without conscious thought, and why are some people brilliant decision makers, while others are consistently inept?

Blink combines one part popular science, one part market research and one part self-help into a book that, if it were a meal, would be heavy on the canapés but light on the main course.

The basic premise is that, just as every cell in our body apparently has all the DNA needed to create a new us, each person has their own essential nature that is present in even the shortest observation of that person. In the same ...

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