Comment: In his first book,
The Tipping Point, Malcolm Gladwell looked at why major
societal changes often happen suddenly and unexpectedly. In
Blink he examines the process of snap decision making: How
do we make choices in the blink of an eye, apparently without
conscious thought, and why are some people brilliant decision
makers, while others are consistently inept?
Blink combines one part popular science, one part market research and one part self-help into a book that, if it were a meal, would be heavy on the canapés but light on the main course.
The basic premise is that, just as every cell in our body apparently has all the DNA needed to create a new us, each person has their own essential nature that is present in even the shortest observation of that person. In the same ...
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