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Self-Serve Frozen Yogurt: Background information when reading My Year Abroad

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My Year Abroad

by Chang-rae Lee

My Year Abroad by Chang-rae Lee X
My Year Abroad by Chang-rae Lee
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  • First Published:
    Feb 2021, 496 pages
    Feb 1, 2022, 496 pages


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Book Reviewed by:
Elisabeth Cook
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About this Book

Self-Serve Frozen Yogurt

This article relates to My Year Abroad

White and orange swirled mochi frozen yogurt with rainbow sprinkles in 16 Handles cupIn My Year Abroad by Chang-rae Lee, Pong Lou enlists Tiller Bardmon to help with the formulation and branding of a product called jamu, a kind of restorative drink. However, Pong first tests Tiller's nose for business by having him taste and evaluate flavors for his self-serve frozen yogurt (froyo) chain, WTF Yo!. According to Tiller, the shop is "one of those places where you self-serve your preferred flavor of frozen yogurt ... and then hit the toppings bar and load up your cup with sweet and savory shit like crushed malt balls and mango chunks and wheat germ and then have it weighed to calculate the always shocking price." While frozen yogurt has been around as a commercial product in the United States since the 1970s, the kind of self-serve shop Tiller describes is a relatively recent trend.

Frozen yogurt shops found their footing in the U.S. when the now-famous chain TCBY (The Country's Best Yogurt) opened its first store in 1981 and began to popularize yogurt in the style of ...

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