The 1992 "Pepsi Riots" in the Philippines: Background information when reading The Son of Good Fortune

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The Son of Good Fortune

by Lysley Tenorio

The Son of Good Fortune by Lysley Tenorio X
The Son of Good Fortune by Lysley Tenorio
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  • First Published:
    Jul 2020, 304 pages
    Paperback:
    Apr 2021, 320 pages

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Book Reviewed by:
Elisabeth Cook
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About this Book

The 1992 "Pepsi Riots" in the Philippines

This article relates to The Son of Good Fortune

Demonstrators protesting Pepsi in the Philippines holding banners and picket signsIn The Son of Good Fortune by Lysley Tenorio, a friend of Maxima and Excel's named Roxy recalls the 1992 Pepsi Riots in the Philippines, saying, "Pepsi kills, believe me." When Excel comments that he has never heard of the riots, Roxy retorts, "Know your history." Excel, who was born on a plane between the Philippines and the U.S., believes that as someone who is neither fully Filipino nor American he has no need of either country's history. However, Roxy's reference to the riots, the violent result of Pepsi's mismanagement of its "Number Fever" contest, subtly calls attention to how the histories of the two countries are inextricably intertwined. It also leaves room for reflection on the consequences of American capitalism and commercialism around the world, as well as the level of responsibility corporations should take when their actions prove damaging.

The Pepsi Number Fever contest was a marketing ploy cooked up by PepsiCo in an attempt to surpass sales of Coca-Cola in the ...

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