Try to live up to the standard of your acquaintances. Usually there is also an implication that in doing so the person is stretching their financial resources.
Between 1913 and 1931 Arthur R Momand created a comic strip titled 'Keeping Up With The Joneses'. It ran in many USA newspapers. The comic strip was based on his own experiences as a newly married man living on $125 a week in Cedarhurst, New York.
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