The person is unimportant to me/I treat him with contempt
It appears that this expression originated some time in the mid-twentieth century. It can be found in Harper Lee's To Kill A Mocking Bird (1960): "Mr Ewell seemed determined not to give the defense the time of day."
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L.A. Women by Ella Berman
Two ambitious writers in 1960s LA face betrayal when one writes a novel based on the other's life.
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