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When the town of Winthrop needed a new name for their town, they did what anyone would do—they hired a consultant.
The protagonist of Apex Hides The Hurt is a nomenclature consultant. If you want just the right name for your new product, be it automobile or antidepressant, sneaker or spoon, he’s the man to get the job done. Wardrobe lack pizzazz? Come to the Outfit Outlet. Always the wallflower at social gatherings? Try Loquacia.
Apex Hides The Hurt brilliantly and wryly satirizes our contemporary culture, where memory and history are subsumed by the tides of marketing.
"Whitehead disappoints in this intriguingly conceived but static tale of a small town with an identity crisis." - PW.
"In spare and evocative prose, Whitehead does Shakespeare one better: What's in a name, and how does our identity relate to our own sense of who we are? For serious fiction collections in academic and public libraries." - Library Journal.
"Cultural insight, conceptual ingenuity and cutting-edge humor distinguish the third novel by a New York writer who never fails to engage and intrigue." - Kirkus.
This information about Apex Hides the Hurt was first featured
in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.
Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Colson Whitehead is the #1 New York Times bestselling author of The Underground Railroad, which in 2016 won the Pulitzer Prize in Fiction and the National Book Award and was named one of the Ten Best Books of the Year by The New York Times Book Review, as well as The Noble Hustle, Zone One, Sag Harbor, The Intuitionist, John Henry Days, Apex Hides the Hurt, and The Colossus of New York. He is also a Pulitzer Prize finalist and a recipient of the MacArthur and Guggenheim Fellowships. He lives in New York City.
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