Readers' rating:
Published Oct 2011
320 pages
Genre: Advice
Publication Information
The new question
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.
The new study
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.
With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.
The new findings
The study results were full of provocative surprises. Such as:
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This information about Great by Choice was first featured
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Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.
Anne Knudsen
Jim Collins is a student and teacher of enduring great companies - how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has co-authored four books, including the classic Built to Last a fixture on the Business Week bestseller list for more than five years,
generating over 70 printings and translations into 16 languages. His work has been featured in Fortune, The Economist, Business Week, USA Today, Industry Week, Inc., Harvard Business Review and Fast Company.
His other books include Good to Great: Why Some Companies Make the Leap and Others Don't and How the Mighty Fall: And Why Some Companies Never Give In. His most recent book is Great by Choice: Uncertainty, Chaos, and...
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