Book Summary and Reviews of Alan Opts Out by Courtney Maum

Alan Opts Out by Courtney Maum

Alan Opts Out

A Novel

by Courtney Maum

  • Critics' Consensus (9):
  • Readers' Rating (2):
  • Published:
  • Jun 2026, 352 pages
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About this book

Book Summary

In this timely and comedic take on ambition, consumerism, and the sticker price of privilege, an ad exec who bombs the biggest pitch of his career decides to forgo capitalism and live off the land of his suburban Connecticut home. Perfect for readers of Rufi Thorpe and Taffy Brodesser-Akner.

Alan Anderson is a powerful advertising executive who has built a successful life and thriving business by making people buy stuff they don't actually need. He's up for the biggest pitch of his career and the account everyone wants, US Dairy: cow's milk sales are plummeting, and the C-Suite wants to see trendy oat milk kicked to the curb. But when an anarchist farmer tanks Alan's presentation, Alan bombs the pitch but ends the day with an epiphany. No longer will he exploit the insecurities of others in the service of capitalism. Alan is opting out.    

This development is anathema to his wife, Vivian. She's just a few positive affirmations, a swimming pool, and an exacting series of social tests away from finally becoming part of the elite women's club, the Queen Annes, in their adopted town of Greenwich, Connecticut. As if contending with a daughter who wants to write plays (!) and another who has an unnatural empathy with animals isn't enough to manage, she can only watch as Alan moves into their backyard playhouse to live off the land and—worse—spend time with the family. But instead of shocking the neighbors, Alan's commitment to a less-is-more lifestyle seems to be catching on. Could everyone want what Alan's not selling?    

Funny, sexy, intelligent, and poignant, Alan Opts Out is the most ambitious novel to date by celebrated author Courtney Maum, acclaimed for her stories that tackle big, chewy subjects of our post-modern America with wit and heart.

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Reviews

Media Reviews

"[A] pitch-perfect satire...Packed with Maum's gimlet-eyed observations...the novel offers a fierce and funny portrait of late-stage capitalism and its limited supply of happiness. It's a gem." —Publishers Weekly (starred review)

"Sharp observations...Witty dialogue...Maum's writing relies on humor and quick pacing to examine consumption, ambition, and social performance, presenting a study of suburban life that questions the cost of success and perfection." —Booklist (starred review)

"Beautifully written, laugh-out-loud funny, and profound. Alan Opts Out is a delight." ―J. Courtney Sullivan, author of The Cliffs and Maine

"Witty, sharp, and tender, Alan Opts Out skewers late-stage capitalism and material ambition while keeping human hearts—a family of them—at its center. Courtney Maum's eye for details is unmatched. She creates a family you quickly embrace, along with one of most unforgettable fictional parties of all time. Beneath the critique is a case for love: when the trappings fall away, love is what remains." ―Rachel Khong, author of Real Americans

This information about Alan Opts Out was first featured in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. Publication information is for the USA, and (unless stated otherwise) represents the first print edition. The reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that they do not properly reflect the range of media opinion now available, send us a message with the mainstream reviews that you would like to see added.

Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.

Reader Reviews

Write your own reviewwrite your own review

Janine_S

Finding the right life
Funny, proactive and an all around good read, this book takes on “consumerism, class snobbery and greed.”

Alan Anderson and his social climbing wife, Vivian, have moved from the Midwest to Belleport, Connecticut, four years ago. Alan is the creative director for a large firm and has won international contracts and awards while Vivian is set on “rebranding” herself as a New Englander by entering into the cutthroat competition of her closed community to become a member of the exclusive Queen Anne club. When Alan’s big dairy contract sours after the company’s dairy farmer spokesman states that there should be “less milk, less advertising and less excess”, Alan looks at himself and realizes he’s sold himself out. He starts changing his life, living in the playhouse, unplugging his life from the smart house, and confounding his wife.

The book has such interesting pacing - chapters start with Alan and then flow to Vivian with email communications between the Queen Anne club members acting like a Greek chorus to announce almost what’s going to happen next. The snobbery of the women is so ripe and nauseous. Alan’s opting out of the rat race and late capitalism is a daunting feat - not many could do that.

I enjoyed this book. The characters were nicely drawn as were the themes of futility, greed and snobbery. Lots of laughs but also lots of provocative thoughts. This is a gem of a book.

I’d like to thank NetGalley and Little, Brown,& Company for allowing me access to this ARC.

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Author Information

Courtney Maum Author Biography

Courtney Maum is the author of five previous books, including the romantic comedy Touch (New York Times Editors' Choice) about a tech worker's efforts to reclaim her humanity and the memoir The Year of the Horses chosen by the Today show as one of the best reads for mental health awareness. The author also of the groundbreaking publishing guidebook Before and After the Book Deal and the bestselling Substack newsletter by the same name, Maum is an educator and writing coach helping people hold on to the joy of art making in a culture obsessed with turning artists into brands. In addition to her creative writing, teaching, and advocacy work for writers at the Authors Guild, Maum worked internationally as a brand strategist and corporate namer in the advertising world for twenty years. Learn ...

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