This book was very enjoyable to read and very beneficial for anyone going into business. I would recommend everyone to read and apply this book. While I was reading this book, I found it quite helpful to have a highlighter in hand and notebook close by to keep notes in. …more This book is chock-full of information, and writing it down will help you remember and be able to use this information. Before I read this book, I thought a lot about how to be successful in business was a trade secret, but after reading this book I understand that the information to be successful is found in this book. (less)