BookBrowse Reviews Just My Type by Simon Garfield

Summary |  Excerpt |  Reviews |  Beyond the book |  Readalikes |  Genres & Themes |  Author Bio

Just My Type

A Book About Fonts

By Simon Garfield

Just My Type
  • Critics' Opinion:

    Readers' Opinion:

     Not Yet Rated
  • Hardcover: Sep 2011,
    356 pages.
    Paperback: Sep 2012,
    384 pages.

    Publication Information

  • Rate this book


Buy This Book

About this Book

Reviews

An entertaining guide to the history of type that asks, "What does your favorite font say about you?"

If you think that fonts are not a big deal - that Calibri is just the same as Arial - consider this: it was 2009 when something went awry at the popular Swedish furniture company, IKEA. Sure the company still sold furniture and home accessories with interesting names such as Björken and Säter; the sleek cafeterias still dispensed the sinfully delicious Swedish meatballs with lingonberry sauce. What had gone horribly wrong in the eyes of many, however, was that IKEA had lost its soul. The 2010 store catalog used Verdana as its typeface dumping IKEA's old faithful, Futura. The font switcheroo sparked uproar in the design industry, and the company was seen as abandoning its particular brand of design chic in favor of something more drab and well, homogeneous.

In his entertaining and informative book, Just My Type: A Book About Fonts, Simon Garfield makes the case for typeface ...

Additional Info
Readers who get converted into font geeks after reading this book can extend the curriculum beyond its pages. If a particular unknown font is nagging at you, you can identify it online at MyFonts.com in the WhatTheFont section. Equally fun, you can take an online quiz, What Type are You?. I tried my hand at it, answering four questions from a man who sounded like he was trying a Freud impression. It turns out my type is Universal and that I am "someone at peace with all things modern and get irritated with something old, sloppy and random." I am not sure how this squares with the fact that my favorite type for daily work is Times New Roman, voted "least favorite" in a poll of over 100 type designers - but I'll take it.

Members Only

BookBrowse's reviews and backstories are a members-only benefit. Full information is available on books for a limited time when they are featured as "Editor's Choices" - but that time has now elapsed for this book.

click to join

Beyond the Book:
  Type Design and Printing

Member Benefits

Join Now!

Check the advantages!
Just $10 for 3 months or $35 for a year

    •  
    • FREE
    • MEMBER
    • Range of media reviews for each book
    • Excerpts of all featured books
    • Author bios, interviews and pronunciations
    • Browse by genre
    • Book club discussions
    • Book club advice and reading guides
    • BookBrowse reviews and "beyond the book" back-stories
    •  
    • Reviews of notable books ahead of publication
    •  
    • Free books to read and review (US Only)
    •  
    • Browse for the best books by time period, setting & theme
    •  
    • Read-alike suggestions for thousands of books and authors
    •  
    • 'My Reading List" to keep track of your books
    •  

Editor's Choice

  • Book Jacket: Shotgun Lovesongs
    Shotgun Lovesongs
    by Nickolas Butler
    Nickolas Butler's debut novel, Shotgun Lovesongs, follows five life-long friends, now in their mid-...
  • Book Jacket: Gemini
    Gemini
    by Carol Cassella
    How good is Gemini, Carol Cassella's book about a Seattle intensive care physician who becomes ...
  • Book Jacket: The Goldfinch
    The Goldfinch
    by Donna Tartt
    Winner of the 2014 Pulitzer for Fiction.

    Her canvas is vast. To frame a story about art, love and ...

First Impressions

Members read and review books ahead
of publication. See what they think
in First Impressions!

Books that
expand your
horizons.

Visitors can view a lot of BookBrowse for free. Full access is for members only

Find out more.

Book Discussions
Book Jacket

The Storied Life of A. J. Fikry
by Gabrielle Zevin

Published Apr. 2014

Join the discussion!

  1.  143Happier at Home:
    Gretchen Rubin
  2.  254Cartwheel:
    Jennifer duBois

All Discussions

Who Said...

Wherever they burn books, in the end will also burn human beings.

Click Here to find out who said this, as well as discovering other famous literary quotes!

Word Play

Solve this clue:

P Your O C

and be entered to win..

Books thatinspire you.Handpicked.

Books you'll stay up all night reading; books that will whisk you to faraway places and times, books that will expand your mind and inspire you -- the kinds of books you just can't wait to tell your friends about.