BookBrowse is one of the most popular sites for book readers and reading
clubs on the internet.
In an average month BookBrowse receives about 400,000 unique visitors (according to Google Analytics).
About 1.5 million page views each month carry advertising.
Visitors are 88% women, 86% USA, 91% college educated, 73% aged 35-64.
50% are active book club members. 14% are librarians or booksellers.
94% have bought products or services online.
BookBrowse is an information resource, not a final purchase destination - thus, visitors are in the mindset to be receptive to new information.
BookBrowse provides easy shopping links to Amazon, BookSense and to AddAll, a leading comparison shopping resource.
BookBrowse's visitors are avid readers (80% read 3+ books each month). Frequent readers tend to be open to new ideas. They're thoughtful,
inventive, focused and ambitious, and actively involved in the world around
them. They're opinion formers and decision makers.
BookBrowse ranks in the 11,000s at Alexa for USA traffic and in the 13,000s at Quantcast for all internet traffic, making it one of the leading independent book sites on the net.
BookBrowse offers a range
of advertising options in 3 three broad categories. In addition there are other
options for tailored campaigns, including skinning, book giveaways and seeding programs, etc.:
IAB Standard Display Ads. BookBrowse can display all IAB-standard ad sizes (except very large rectangles),
most notably leaderboards (top of page, up to 728x90 px) and skyscrapers (up to 160x600). Rotating ads and most rich media, such as Flash, can be accommodated.
Ads are usually sold by 4-week period, but subject to availability can be booked by the week or on a CPM basis.
Request more info/ratecard.
Half-Skyscapers. Smaller vertical ad sizes, such as 150x240 px, lend themselves particularly well to promoting books. Rotating ads and most rich media, such as Flash, can be accomodated. Usually sold by the month with, subject to availability, flexible start dates.
Request more info/ratecard.
BookBrowse Showcase
BookBrowse Showcase offers a very low cost, high impact advertising opportunity. Showcase ads are static up to a maximum size of 150x150 px, and delivered in a special rotating banner, backed up by a dedicated Showcase page with more information about the book, product or service. We aim for no more than 8 Showcase advertisers in a given month, with a maximum of 12. Each Showcase ad will be displayed on at least 500,000 page views. More information and order form.
BookBrowse Visitor Profile
BookBrowse' visitors are avid and enthusiastic readers, with 99% reading at
least one book a month, 80% reading 3+ books and 40% reading 6+ books!
They are also frequent book buyers with 88% buying at least one
book a month and 45% buying 3 or more.
92% of returning visitors say they have bought a book or plan to buy a book because they read about it at BookBrowse.
Our visitors also influence other people's reading and purchasing habits:
50% are active book club members (16% belong to two or more clubs!).
14% are librarians or booksellers, and 19% have written and posted book reviews, quite a number on a professional basis. The following quote is
representative of the type of comments that BookBrowse receives regularly.
As the book review editor of Popmatters, the truth must be told. I
frequently read BookBrowse for new titles for my 70+ reviewers. I simply
don't have time to visit every publisher's website or read all the info out
there regarding new publications. BookBrowse often sets me on the right
track for titles to offer to my writers. Your reviews can help me decide
what book goes to which writer. Not only that, I find titles for my personal
reading "schedule" -- often I wonder when a book will be released
as paperback and you really help by offering not only publication schedules
but excellent reviews to guide me along. (It's over 20 miles to the nearest
bookstore and as I'm sure you know, it ain't all Amazon or Powells,
sometimes it's about holding a book in your hand before buying it.) Thanks
for offering such a valuable resource.
-- Valerie MacEwan, Books Editor, Popmatters
Benefits of Internet Advertising vs. Print
Traditional media, such as magazines and newspapers, sell advertising
on the basis of 'opportunities to see'. If a newspaper sells 100,000
copies and believes that each of these copies is read by 2 people, it
will sell its advertising on the basis that 200,000 people have the
'opportunity to see your ad'. However, having the opportunity to see is
very different to actually seeing . The majority of readers are unlikely even to turn to the page where your
ad is displayed, let alone take note of it!
In contrast, BookBrowse delivers actual ad views. When our ad
server records an ad view it is because a real live human is looking at
the page displaying your ad. In fact, because most ISPs cache (store) pages on
their own servers and serve them to their customers multiple times before refreshing, your ad
will most likely be seen by more people than the ad server records.
Advertisements at BookBrowse are rotatable, updateable and actionable. Print ads are not.
One of the most celebrated writers of our time gives us his first cycle of short fiction: five brilliantly etched, interconnected stories in which music is a vivid and essential character.
In her most accomplished novel, Barbara Kingsolver takes us on an epic journey from the Mexico City of artists Diego Rivera and Frida Kahlo to the America of Pearl Harbor, FDR, and J. Edgar Hoover. The Lacuna is a poignant story of a man pulled between two nations as they invent their...
The acclaimed author of Motherless Brooklyn and The Fortress of Solitude returns with a roar with this gorgeous, searing portrayal of Manhattanites wrapped in their own delusions, desires, and lies.
The Pulitzer Prize-winning author— "an immensely gifted writer and a magical prose stylist" (Michiko Kakutani, New York Times)—offers his first major work of nonfiction, an autobiographical narrative as inventive, beautiful, and powerful as his acclaimed, award-winning fiction.
Like Robin Hood, Zorro is a story that almost everyone knows, but few have read. The original book by Johnston McCulley is out of print and ...
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I'm 13 years old and my teacher handed me this book and told me to read and do a report on it. I looked at the cover, saw the title (which made no ...
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I'm 13 years old and my teacher handed me this book and told me to read and do a report on it. I looked at the cover, saw the title (which made no ...
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The 2009 National Book Award Winners(Nov 19 2009) The winners of the 2009 National Book Awards have been announced at the National Book Foundation's 60th National Book Awards Ceremony and Benefit...
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Google Settlement Filed(Nov 13 2009) After two delays, attorneys for the AAP, Authors Guild and Google filed an amended settlement agreement today in an effort to end litigation brought by the...
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