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BookBrowse Press Release

Jul 28, 2015

White Paper From BookBrowse Gives New Insights into Book Clubs

Saratoga, Calif. - July 28, 2015: "Book Clubs in the USA,", an insightful white paper from BookBrowse, is now available for free download at bookbrowse.com/wp

Based on an April 2015 survey of over 3,600 readers, and years of in-depth interviews with book clubs, the white paper delivers comprehensive insight into the world of book clubs – their composition, how they find books, what attributes make the perfect book club book, the importance of libraries, and other relevant topics.

Key Findings Include:

  • Book club participation jumps at two life stages – empty nesting and retirement.

  • A third of book club members belong to more than one club; one-fifth belong to an online book club.

  • Of 14 criteria measured, the most important attributes for book club books are that they are well written, will provoke good conversation and will be enjoyable.

  • 4 out of 10 book clubs choose their books at least four months in advance – a full season or more ahead.

  • 80% of book clubs read local authors at least occasionally.

  • 75% of Friends of the Library members are in a book club.

  • About a quarter of men who read regularly have positive opinions about book clubs but when asked if they had considered joining a group most answered no.

  • When asked to describe their ideal book club, the great majority of men interested in joining a book club would like it to be a mix of men and women, and to discuss a variety of genres. About half would prefer to meet in a public place such as a library, only 15% would like to meet in a private home.


"Understanding how book clubs operate is important to publishers, librarians and booksellers," said Davina Morgan-Witts. Founder and Chief Editor of BookBrowse.  "But this white paper is not only for them. There is lots of useful information and advice for authors looking to reach book clubs and, of course, for book club members interested in finding out how other groups run."

This white paper also contains links to advice on starting and running a book club, and interviews with a wide cross-section of book clubs.


More Information

 

About the Survey
In April 2015, BookBrowse completed its annual survey. 3,605 adults responded over a two-week period, of which a little over 3,011 were adults living in the USA who read at least one book a month. These results have been combined with previous surveys, book club interviews, social networking feedback, and parsed through BookBrowse's 15 years of experience with book clubs in order to create "Book Clubs in the USA."


About BookBrowse
We believe that the very best books entertain, uplift and educate. They wrap us in their world, giving us a window into the lives of others or a mirror to reflect on ourselves. These are the books, both fiction and nonfiction, you'll find at BookBrowse. We offer reviews; previews; "beyond the book" articles; readalikes; recommended reading by genre, time period, setting and theme; book club discussions, and much more.

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