'Books = Gifts' campaign this holiday season

BookBrowse News - The Full Story

'Books = Gifts' campaign this holiday season

Nov 11 2008

The New York Times reports nervousness among publishers and booksellers as the holiday season approaches. Meanwhile Bertelsmann, the company that owns Random House (which includes Doubleday, Vintage, Crown and many other well known publishers) reported a 0.7% drop in worldwide sales for the first nine months of 2008 but a rise in net profit.

According to a Random House spokesman, USA Random House CEO Markus Dohle has "challenged our sales group to see what we can do as a company on behalf of the larger trade to get people in to the book-buying habit for the holiday season." The result is an ambitious promotional campaign described as a "got milk campaign for books," with the unifying slogan of "Books = Gifts". A number of Random House authors, including Dan Brown, Dean Koontz, Christopher Paolini, and Maya Angelou, will appear in promotional video clips set to run on online bookselling sites.

Herz hopes the effort will endure past Christmas to "other gift-giving times" and says they are "absolutely open to working in partnership with any other house that's interested."

More News Stories

Support BookBrowse

Become a Member and discover books that entertain, engage & enlighten!

Join Today!

Editor's Choice

  • Book Jacket
    The Hermit
    by Thomas Rydahl
    If you can be comfortable with Scandinavian noir played out against the sun-drenched backdrop of ...
  • Book Jacket: The Radium Girls
    The Radium Girls
    by Kate Moore
    In 1915, Austrian-born Sabin von Sochocky developed a luminescent paint that used radium to create a...
  • Book Jacket: Long Black Veil
    Long Black Veil
    by Jennifer Finney Boylan
    "This was a long time ago, before my first death, and none of us now are the people we were then. ...

Win this book!
Win News of the World

News of the World

A brilliant work of historical fiction that explores the boundaries of family, responsibility, honor, and trust.


First Impressions

  • Book Jacket

    The Gypsy Moth Summer
    by Julia Fierro

    One of the most anticipated books of 2017.
    Reader Reviews

Word Play

Solve this clue:

T's S I Numbers

and be entered to win..

Book Discussion
Book Jacket
The One-in-a-Million Boy by Monica Wood

A richly layered novel of hearts broken seemingly beyond repair and then bound by a stunning act of human devotion.

About the book
Join the discussion!

Books that     

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.