Costa Book Awards scrapped suddenly after 50 years

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Costa Book Awards scrapped suddenly after 50 years

Jun 13 2022

The Costa Book Awards have been abruptly scrapped. The coffee shop chain has said the 2021 awards, which were announced in February this year, were the last.

1971 marked the first year of the awards, which were sponsored by the Whitbread company (a brewery and owner of restaurant chains). and known as the Whitbread Book Awards. In 2006, the sponsorship moved to Costa Coffee, a subsidiary of the Whitbread company and were rebranded as the Costa Book Awards. Coca-Cola bought Costa Coffee in 2018.

In a statement from the company, Costa’s CEO Jill McDonald said: “After 50 years of celebrating some of the most enjoyable books written by hugely talented authors from across the UK and Ireland, Costa Coffee has taken the difficult decision to end the book awards.” ...

... Costa – which according to reports of parent company Coca-Cola earlier this year has been enjoying strong sales – said that there are no plans for the awards to be taken over by anyone else. The company has not yet given a reason for closing them.

Source: The Guardian

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