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Home life and educational books on the rise as Americans shelter at home

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Home life and educational books on the rise as Americans shelter at home

Mar 27 2020

Book sales in the United States increased 0.7 percent year-to-date, through the week ending March 14, 2020, reaching 123 million units. However, weekly book sales declined 10 percent over the previous week as consumers adjusted their shopping behavior in the face of widespread social distancing directives. While the ongoing threat from the global coronavirus pandemic is keeping more families at home these days, book sales in several publishing categories appear to be benefiting from more people staying home, according to The NPD Group.

Based on the latest information from NPD BookScan, sales of juvenile non-fiction education, reference, and language books in the U.S. have risen 12 percent year to date vs. the same time period last year, and 38 percent during the week ending March 14, 2020.

Source: NPD Group

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