Can Steve Jobs' wife save storytelling?

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Can Steve Jobs' wife save storytelling?

Nov 27 2018

Over the last few years, Ms. Powell Jobs, an activist, investor and entrepreneur, has been investing in media companies through her social impact firm, Emerson Collective. Buying up a range of unusual properties, she seems to be making an effort to turbocharge storytelling in this fractured digital age.

It's an interesting experiment to watch, because the investments include a panoply of the cool, hip and fresh in a mostly glum content industry. On Tuesday, Emerson is announcing that it has bought Pop-Up Magazine Productions, which runs innovative and decidedly quirky "live magazine" events across the country and publishes The California Sunday Magazine. The magazine appears in print and online, and has made an award-winning splash in its short tenure. Ms. Powell Jobs's firm last year quietly invested at least $10 million in Pop-Up, based in San Francisco, and is now taking full control of all of it...

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