Fire & Fury sells out as publisher Holt re-orders as fast as possible. Two more Trump books publishing next week

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Fire & Fury sells out as publisher Holt re-orders as fast as possible. Two more Trump books publishing next week

Jan 08 2018

Intense demand for Fire & Fury has caught its publisher, Henry Holt, off guard as the Macmillan imprint scrambles to get copies into the marketplace.

Gauging a book's traction in the marketplace and setting its print run is, arguably, one of the trickiest aspects of the publishing process. And Holt, in this instance, underestimated demand significantly.

Although Holt is reordering as fast as it can the worry is that it may lose sales because of the current unavailability of the book. Competition is also coming. Two other books are due to publish next week--David Cay Johnston's It's Even Worse Than You Think (Simon & Schuster) and David Frum's Trumpocracy (HarperCollins)--are set to hit stores on January 16.

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